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Arceleta,Patricia Bianca C. Balbin,John Robert S. Del Rosario,Macy Anne F. Mabido,Grazelle N. and Sace, Kristina Lailyn S. |
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| 245 #0 - TITLE STATEMENT |
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Online music stores: A modern approach in enticing consumers in buying music albums / |
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Patricia Bianca C. Arceleta, John Robert S. Balbin, Macy Anne F. Del Rosario, Grazelle N. Mabido, and Kristina Lailyn S. Sace. |
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6 |
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6 |
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| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
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September, 2016.46 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Accompanying material |
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| Dimensions |
28cm. |
| Extent |
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| Other physical details |
xiv, 94p. |
| 310 ## - CURRENT PUBLICATION FREQUENCY |
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text |
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rdacontent |
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0 |
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unmediated |
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rdamedia |
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volume |
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rdacarrier |
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| 490 ## - SERIES STATEMENT |
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| 500 ## - GENERAL NOTE |
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| General note |
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| -- |
Business Research: (BSBA major in Marketing Masnagement) - Pamantasan ng Lungsod ng Maynila 2016. |
| -- |
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56 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
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| 505 ## - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
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| 506 ## - RESTRICTIONS ON ACCESS NOTE |
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| 520 ## - SUMMARY, ETC. |
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| Expansion of summary note |
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| Assigning source |
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| Summary, etc. |
ABSTRACT: STATEMENT OF THE PROBLEM: The study has aimed to determine the characteristics and benefits of online music stores and to determine its capacity to be the modern approach of music consumption. The following are the questions sought by the research: 1. What are the benefits an online music store can deliver to consuimers? 2. What is the demographic profile of the respondents in terms of: a. Age b. Weekly Allowance c. Education i. School ii. Year level 3. What are the psychographic factors that influence the respondents buying decision on music consumption? a. Personality b. Lifestyle c. Interest 4. What are the behavioural factors the respondents consider on their music consumption? a. Occasions b. Benefits c. User Status d. User Rate e. Loyalty Status f. Attitude The study is a descriptive research for it identifies and discusses the profile of the respondents and benefits of an online music mstore. The statistical methods used were percentage (for the demographic profile and other factors), Likert scale (for the benefits and satisfaction categories), standard deviation (for the benefits), class interval (for the age of the respondents), and chi-square test (for the relationships of psychographic factors and the respondents mode of music consumption). Most respondents approved confidence as a benefit they get from online music stores with 64.34% from the total. 46 respondents are the standard deviation between the benefits. Overall, all the benefits are considered very important by the respondents. The respondents are mostly 19-20 years of age, with a 100-150php daily allowance, from Colegio de San Juan de Letran, and are third year college students taking up Marketing courses. Most of them are ambiverts, achievers, like the genre of Pop, and listen to m usic on their wee-hours. On the mode of music consumption, 74.3% of them are buying from online music stores occasionally. However, their personality, lifestyle, and interest do not influence their buying decision. On their satisfaction with the quality, service, price and convenience, most are very satisfied with the four. Furthermore, 82.2% of them are willing to repeat their purchase and feel very convenient with their purchase. With these findings, the study concluded that online music stores are enticing enough to be a modern approach in buyinbg music albums. The satisfaction and loyalty of the respondents proves that the benefits given by an online music stores help it be the modern music consumption. Along with this, the study recommends these benefits to be utilized by music businesses and music labels for them to gain the advantage in the industry, |
| Uniform Resource Identifier |
<a href=""></a> |
| 521 ## - TARGET AUDIENCE NOTE |
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| Target audience note |
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| 540 ## - TERMS GOVERNING USE AND REPRODUCTION NOTE |
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| Terms governing use and reproduction |
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| 542 ## - INFORMATION RELATING TO COPYRIGHT STATUS |
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| 546 ## - LANGUAGE NOTE |
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| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
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| Chronological subdivision |
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| 655 ## - INDEX TERM--GENRE/FORM |
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| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Title of a work |
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| Version |
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| Fuller form of name |
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| Date of a work |
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40 |
| Name of part/section of a work |
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| Title of a work |
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| Location of meeting |
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| Name of part/section of a work |
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| Date of meeting or treaty signing |
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| Language of a work |
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| Number of part/section/meeting |
6 |
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| Meeting name or jurisdiction name as entry element |
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| Date of meeting or treaty signing |
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| Number (BK CF MP MU SE VM MX) [OBSOLETE] |
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| Number of part/section/meeting |
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| 730 ## - ADDED ENTRY--UNIFORM TITLE |
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| Version |
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| Uniform title |
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| 753 ## - SYSTEM DETAILS ACCESS TO COMPUTER FILES |
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| 770 ## - SUPPLEMENT/SPECIAL ISSUE ENTRY |
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| 773 ## - HOST ITEM ENTRY |
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| Main entry heading |
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| Place, publisher, and date of publication |
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| Related parts |
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| Material-specific details |
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| Title |
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| Edition |
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| Relationship information |
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| 775 ## - OTHER EDITION ENTRY |
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| 776 ## - ADDITIONAL PHYSICAL FORM ENTRY |
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| Main entry heading |
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| Place, publisher, and date of publication |
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| Edition |
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| International Standard Book Number |
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| Relationship information |
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| Title |
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| International Standard Serial Number |
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| Physical description |
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| Qualifying information |
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| 780 ## - PRECEDING ENTRY |
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| Main entry heading |
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| Related parts |
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| Title |
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| Record control number |
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| 785 ## - SUCCEEDING ENTRY |
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| Title |
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| -- |
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| Record control number |
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| Main entry heading |
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| International Standard Serial Number |
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| 787 ## - OTHER RELATIONSHIP ENTRY |
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| International Standard Serial Number |
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| -- |
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| Place, publisher, and date of publication |
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| Related parts |
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| Relationship information |
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| Title |
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| Record control number |
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| 800 ## - SERIES ADDED ENTRY--PERSONAL NAME |
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| Personal name |
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| -- |
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| Dates associated with a name |
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| Language of a work |
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| Date of a work |
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| Title of a work |
0 |
| Fuller form of name |
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| Volume/sequential designation |
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| 810 ## - SERIES ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
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| -- |
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| Subordinate unit |
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| Date of a work |
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| Title of a work |
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| -- |
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| Volume/sequential designation |
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| 830 ## - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| International Standard Serial Number |
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| -- |
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| Uniform title |
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| Name of part/section of a work |
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| Number of part/section of a work |
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| Language of a work |
0 |
| Volume/sequential designation |
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| 942 ## - ADDED ENTRY ELEMENTS |
|---|
| Institution code [OBSOLETE] |
|
| -- |
lcc |
| Item type |
Book |