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De Guzman, Hillary Belle Anne T. De Vera, Princess Deanne V. Lodia, Kristine Lyle d.C Mangotara, Dinnah A. Nabo, Richard D. Nuqui, Patrice Bia D. Ricalde, Mike Andrei A. Villar, Kean Paulo D. |
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PairfecTo: A Feasibility Study for Launching a Jacket Potato Business with Filipino-Themed Toppings / |
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De Guzman, Hillary Belle Anne T. De Vera, Princess Deanne V. Lodia, Kristine Lyle d.C Mangotara, Dinnah A. Nabo, Richard D. Nuqui, Patrice Bia D. Ricalde, Mike Andrei A. Villar, Kean Paulo D. |
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November 2024.46 |
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28 cm. |
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Feasibility Study: (BSBA major in Operations Management) - Pamantasan ng Lungsod ng Maynila, 2024. |
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56 |
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Executive Summary a. Business Description The ever-evolving food service landscape in the Philippines presents opportunities for businesses and entrepreneurs to develop innovative culinary alternatives. Three of the most notable trends of 2024 in the global food service industry were patronizing local ingredients, modernizing comfort foods, and creating innovative fusion dishes. Unilever Food Solutions mentioned these trends in their Future Menus 2024. In response to the demand for innovative fusion dishes with the comfort of home, PairfecTo offers a cheesy jacket potato with Filipino dishes as toppings. As the name suggests, PairfecTo is the perfect pair of potato and Filipino cuisine. The business provides a one- of-a-kind meal experience by combining the warmth of baked potatoes with various delectable Filipino toppings. A new take on comfort and on-the-go Filipino food Aside from the Filipino jacket potato set meals, customization is an important aspect of the business. Customers can choose their own toppings and create a baked potato meal to their liking. This embodies PairfecTo as every customer can create their own perfect meal. To bring this vision to reality, the business will conveniently be located in Sampaloc, Manila, which is a bustling place known to be a great food place in the city. PairfecTo is owned by eight general partners who share equal ownership and liability. They act as top executives overseeing the company's policy and operations. The general manager reports to them and supervises daily activities and employees to ensure efficient store operations. Lastly, there are the cook, cashier, and server, who collaborate to execute their roles effectively and provide customers with excellent dining experience. b. Market Analysis As a business serving Filipino-themed jacket potatoes, Pairfecto aims to penetrate the food service industry. This industry is massive, gaining a global revenue above three thousand billion in 2023 and 2024. Among the types, quick service restaurants dominate both the international and domestic food scene, as individuals nowadays seek convenience when grabbing meals. Porter's Five Forces Analysis reveals a highly competitive rivalry due to numerous alternatives and rising demand in the food service scene of Sampaloc. Substitutes pose a high threat due to the wide range of options and affordability, and the threat of new entrants is moderate. Suppliers have low bargaining power while buyers have moderate bargaining power for the same reason of availability of options. The location of PairfecTo will be in Sampaloc, Manila, particularly in the vicinity of the University Belt, which could provide a considerable population of students and workers. As it has excellent traffic and a high profile, it is strategic in attracting the market. The target customers are Sampaloc residents aged 18 years old and above. Market segments in PairfecTo are geographical, demographic, psychographic, and behavioral. From the survey, PairfecTo shows a high acceptance rate level of 96.08% and a purchasing frequency of 93.53%. This results in high demand for the product that continues to grow. PairfecTo's market share is at 15.71%, putting it in a competitive position in the industry. Comparing the supply of competitors to the market demand, it shows that there is excess demand or a gap that needs to be filled. c. Marketing Feasibility PairfecTo will be located inside the Fusebox LifeCenter, which stands at Laong Laan Cor. Asturias Street. This location was strategically chosen as it was located near residential areas, and UST. This building is highly visible and there will also be a signage for PairfecTo outside the store to further promote the business. The main target of the business will be the residents of Sampaloc, Manila. Jacket Potatoes with Filipino- Themed toppings will be the main product of PairfecTo, offering set combo meals, and customized meals. PairfecTo implemented a cost-based pricing strategy to ensure that the cost of production will be covered by the sale of the product. The business also implemented a competitive pricing strategy in which prices will not be far from the competitor's pricing. The bulk of the marketing of the business will be done online in the form of short video contents which will be posted on Facebook and Tik Tok. Direct marketing via subscription to PairfecTo's newsletter will also be utilized, as well as sending PR packages to influencers to further spread the name of PairfecTo. At the grand opening of the business, PairfecTo will have a buy 1 take 1 event on its opening day and a discount to attract customers. d. Technical Feasibility PairfecTo will rent a facility where the jacket potatoes will be made and will also serve as a dining space where customers may enjoy their food to maximize their customer experience. The facility will feature a kitchen space, isolated from the lobby, for preparing, cooking, and storing ingredients. The lobby will have an L-shaped countertop that will separate the counter area and the dining space for customers. PairfecTo will utilize various equipment for manufacturing jacket potatoes. This includes, but is not limited to, an oven for cooking, a bain-marie for keeping them warm, a gas range for toppings, and a freezer and chiller for storing ingredients and drinks that customers may purchase. The ingredients, packaging, cleaning, and other supplies will be sourced directly from the suppliers to ensure timely delivery, as well as potential discounts. The flow of production will start by inspecting the deliveries of Ingredients before storing them, ensuring that they meet the standard; otherwise, they will be returned. The potatoes will be baked and kept warm in the oven. The ingredients for toppings and add-ons will be prepared as needed and stored in the bain-marie on the counter. With that, the jacket potatoes will be available for customers to buy during operations. Customers may purchase jacket potatoes at the counter. They can opt for a set meal combo, or a customized meal where they can select their preferred inclusions. Afterwards, the customers will be asked if they will have their food for dine-in or takeout before paying at the register. After the order has been placed, the server will prepare their jacket potato and will proceed to hand the order to the customer. e. Management Feasibility The management feasibility of PairfecTo explores the proposed organizational structure, human resources requirements, and policies needed to establish and operate a quick service restaurant specializing in Filipino-themed baked potato. The feasibility study presents PairfecTo as a general partnership owned by eight equal partners, each holding shared responsibilities in the business's legal, financial, and operational aspects The company policies outline its commitment to customer satisfaction, safety, and ethical standards. Operational policies such as food safety, waste management, occupational health, and customer service are aligned with national food and safety regulations. Financial protocols emphasize revenue tracking, expense management, cash flow monitoring, and profitability to secure economic sustainability and support strategic decision-making. PairfecTo's structured recruitment and termination policy ensures that all hires meet operational needs and benefits such as holiday pay, social security, and retirement benefits. It demonstrates the company's commitment to fair employee compensation and welfare. It also focuses on well-being, empowerment, and accountability that supports the company's value system, encapsulated by the philosophy of WE CARE f. Financial Feasibility The PairfecTo is composed of eight partners, each of which will contribute PHP 312,500 each to fund the total capital of PHP 2,500,000 Each partner will receive an equal share of the profits and expected to split losses equally. The financial transaction of the business is summarized in this portion of the paper, which includes the breakdown of the total project costs and a projection for five years of the operations of the business. The projected statement of financial performance of the business shows a consistent increasing pattern on net income for five years, this section will contain a detailed approach to PairfecTo's Financial Statements. |
| 520 ## - SUMMARY, ETC. |
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The proponents made several assumptions when creating the forecast, including an annual increase in sales and purchases, estimates of operating expenses and depreciation, and the Indicated ongoing concern assumption. g. Socio-Economic Feasibility PairfecTo contributes to the economy as it supports the local suppliers. Additionally, it will lead to an improved lifestyle of the local farmers This business helps to improve the employment rate in the country and boost economic growth by offering job opportunities while complying with the minimum wage salary. By doing this, Pairfecto, as a startup, will help the development of economic growth. The business promotes Filipino cuisine by offering a jacket potato with Filipino themed dishes. Pairfecto's local sourcing strategy creates a symbiotic network in which businesses interact, resulting in a strong local economy. In addition, taxes from business will benefit not only the government but also the people themselves. In this way, it will further strengthen the government and industry. In conclusion, PairfecTo is a business dedicated to having significant impact in the economy, society, and government. The business plays a vital role in encouraging to patronize the Filipino dishes. This could lead to an enhanced local economy and increased community engagement. In preserving the Filipino culture, PairfecTo will ensure to fulfil its duty responsibly and continuously make a contribution. |
| Uniform Resource Identifier |
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| Location of meeting |
|
| 730 ## - ADDED ENTRY--UNIFORM TITLE |
|---|
| Version |
|
| -- |
|
| Uniform title |
|
| Date of treaty signing |
|
| Number of part/section of a work |
|
| Name of part/section of a work |
|
| Date of a work |
|
| Language of a work |
|
| Form subheading |
|
| 740 ## - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE |
|---|
| -- |
|
| -- |
|
| Uncontrolled related/analytical title |
|
| -- |
|
| -- |
|
| Number of part/section of a work |
|
| -- |
6 |
| 753 ## - SYSTEM DETAILS ACCESS TO COMPUTER FILES |
|---|
| Operating system |
|
| -- |
|
| Make and model of machine |
|
| 767 ## - TRANSLATION ENTRY |
|---|
| Title |
|
| -- |
|
| Record control number |
|
| 770 ## - SUPPLEMENT/SPECIAL ISSUE ENTRY |
|---|
| Title |
|
| -- |
|
| Record control number |
|
| International Standard Serial Number |
|
| 773 ## - HOST ITEM ENTRY |
|---|
| Main entry heading |
|
| -- |
|
| Place, publisher, and date of publication |
|
| Related parts |
|
| Material-specific details |
|
| Title |
|
| Edition |
|
| -- |
|
| Relationship information |
|
| Abbreviated title |
|
| 775 ## - OTHER EDITION ENTRY |
|---|
| Title |
|
| -- |
|
| Record control number |
|
| International Standard Serial Number |
|
| 776 ## - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Uniform title |
|
| -- |
|
| Main entry heading |
|
| Place, publisher, and date of publication |
|
| Edition |
|
| International Standard Book Number |
|
| Relationship information |
|
| Title |
|
| International Standard Serial Number |
|
| Physical description |
|
| Qualifying information |
|
| Record control number |
|
| 780 ## - PRECEDING ENTRY |
|---|
| International Standard Serial Number |
|
| -- |
|
| Main entry heading |
|
| Related parts |
|
| Title |
|
| Record control number |
|
| 785 ## - SUCCEEDING ENTRY |
|---|
| Title |
|
| -- |
|
| Record control number |
|
| Main entry heading |
|
| International Standard Serial Number |
|
| 787 ## - OTHER RELATIONSHIP ENTRY |
|---|
| International Standard Serial Number |
|
| -- |
|
| Place, publisher, and date of publication |
|
| Related parts |
|
| Relationship information |
|
| Title |
|
| Record control number |
|
| 800 ## - SERIES ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
|
| -- |
|
| Dates associated with a name |
|
| Language of a work |
|
| Date of a work |
|
| Title of a work |
0 |
| Fuller form of name |
|
| Volume/sequential designation |
|
| 810 ## - SERIES ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
|
| -- |
|
| Subordinate unit |
|
| Date of a work |
|
| Title of a work |
|
| -- |
|
| Volume/sequential designation |
|
| 830 ## - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| International Standard Serial Number |
|
| -- |
|
| Uniform title |
|
| Name of part/section of a work |
|
| Number of part/section of a work |
|
| Language of a work |
0 |
| Volume/sequential designation |
|
| 942 ## - ADDED ENTRY ELEMENTS |
|---|
| Institution code [OBSOLETE] |
|
| -- |
lcc |
| Item type |
Book |