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20250920174320.0 |
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180210n 000 0 eng d |
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| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Olarte-Faigmane, Lilia. |
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4 |
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| 245 #0 - TITLE STATEMENT |
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| Title |
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A research study on the National Agricultural Communication Plan of the Philippines based on actual communication patterns of agricultural agencies / |
| Designation of section section/part/series: (SE) [OBSOLETE] |
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| Statement of responsibility, etc. |
Lilia Olarte-Faigmane. |
| Medium |
6 |
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| Display text |
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| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
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| Materials specified |
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46 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Accompanying material |
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| Dimensions |
28 cm. |
| Extent |
iv, 58 pages |
| Other physical details |
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| 310 ## - CURRENT PUBLICATION FREQUENCY |
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| Current publication frequency |
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| Former publication frequency |
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| 336 ## - CONTENT TYPE |
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| Content type code |
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| Content type term |
text |
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rdacontent |
| 337 ## - MEDIA TYPE |
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| Materials specified |
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0 |
| Media type code |
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| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
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| Materials specified |
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0 |
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volume |
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rdacarrier |
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| 385 ## - AUDIENCE CHARACTERISTICS |
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| Demographic group term |
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| Name of part/section of a work |
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| 490 ## - SERIES STATEMENT |
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| Series statement |
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| International Standard Serial Number |
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| 500 ## - GENERAL NOTE |
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| General note |
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Thesis (M.A.) -- Pamantasan ng Lungsod ng Maynila, 1978.;Submitted to the faculty of the Graduate School Pamantasan ng Lungsod ng Maynila in partial fulfillment of the requirements for the degree Master of Arts (Mass Communication). |
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56 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
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| 505 ## - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
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| Title |
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| Statement of responsibility |
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| 506 ## - RESTRICTIONS ON ACCESS NOTE |
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| Terms governing access |
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5 |
| 510 ## - CITATION/REFERENCES NOTE |
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| Name of source |
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| 520 ## - SUMMARY, ETC. |
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| Expansion of summary note |
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| Assigning source |
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| Summary, etc. |
ABSTRACT: There is no doubt that in a developing country like ours with an agriculture base economy, agricultural development must be stressed since improved agriculture means improved economy and well-being. An important factor that propels agricultural development is the application of appropriate technology. Technology transfer, in turn, can only be effectively enhanced through communication. Despite the big outlays expended annually in money, manpower and efforts, however, technology transfer and diffusion of appropriate information to end-users at the farm level remain unsatisfactorily and call for a lot of improvements. The five respondent agencies of the Department of Agriculture indicated that each has its own communication program geared at the farmer level, especially the small farmers. However, information actually disseminated are usually results of the agency's own studies and, therefore, may not necessarily be the most effective and relevant. All five practicing minimal coordination among themselves since the consensus was that their jobs are specific in nature and inherent to their respective agencies. No other agency can do their communication role as effectively as they could for technical reasons. The three respondents from the research/ educational agencies, on the other hand, also have their own, individual communication programs. Some of these are aimed at the farmers, but most are directed to research agencies and researchers only. The three indicated that results of their research studies are not directly and immediately made available to end-uses although they agree that there is a need to disseminate the results to them. Mainly, this is due to lack of resources to include communicating what they have researched on. A review of popular publications from 1975 to date and actual participation in eight major information/ extension programs during the same period indicated the farmer's failure to take advantage and make use of appropriate technology and modern cultural practices to enhance production. Farmers reported inadequacy of the extension and information activities of the government to reach them regularly and punctually. All eight respondents felt the need for a national coordinative and integrative body to oversee the communication roles of the various agricultural agencies to serve as a clearing house and depository of relevant research results and latest technological findings. However, they ascribe that this agency should not take over the extension functions presently exercised by the different agencies, nor should it put all these agencies under its direct management and supervision. The eight respondents and a number of participants in the programs opined that a combination of interpersonal extension and use of the radio is the most effective way of reaching the farmers. This supports the findings of various communication research studies conducted on the same subject. A model national agency to integrate and coordinate the communication functions of the various agricultural agencies was proposed at the end of the report, taking into account the findings of this study. This proposed agency is intended merely to oversee and set directions-but not take over the extension of responsibilities presently delegated to the Bureau under the Department of Agriculture or by other agencies for that matter. An inherent function of the proposed agency will be to practice budgetary control over the communication programs of the agencies it will oversee. Likewise, it will establish well-defined coordinative linkages to and from the researchers and research agencies on the one hand and the extension people and agencies on the other hand. A feedback mechanism to evaluate interactions and efforts of the various communication patterns and messages adopted by the end-users will be the concern of the proposed agency, too. As presently organized, the different levels of communication will be maintained and reinforced through establishment of agency-to-agency understandings and observance of set guidelines of coordination. Main consideration will be the present policy to decentralize activities and let the regions exert more initiative in mapping out their own development programs. Finally, it is hoped that the model will bridge the communication gap between the researchers and extension people within and among the various agencies. |
| Uniform Resource Identifier |
<a href=""></a> |
| 521 ## - TARGET AUDIENCE NOTE |
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| Target audience note |
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| Source |
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| 533 ## - REPRODUCTION NOTE |
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| Physical description of reproduction |
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| 540 ## - TERMS GOVERNING USE AND REPRODUCTION NOTE |
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| Authorization |
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| Terms governing use and reproduction |
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| 542 ## - INFORMATION RELATING TO COPYRIGHT STATUS |
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| Copyright date |
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| Copyright statement |
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| 546 ## - LANGUAGE NOTE |
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| Language note |
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| 583 ## - ACTION NOTE |
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| 590 ## - LOCAL NOTE (RLIN) |
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| Local note |
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| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME |
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| Form subdivision |
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| Title of a work |
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| Personal name |
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| Geographic subdivision |
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| 610 ## - SUBJECT ADDED ENTRY--CORPORATE NAME |
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| Subordinate unit |
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| Title of a work |
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| Geographic subdivision |
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| Date of meeting or treaty signing |
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| Chronological subdivision |
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| 611 ## - SUBJECT ADDED ENTRY--MEETING NAME |
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| Meeting name or jurisdiction name as entry element |
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| Date of meeting or treaty signing |
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| 630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE |
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| General subdivision |
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| Uniform title |
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| Date of treaty signing |
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| Name of part/section of a work |
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| Form subdivision |
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| 648 ## - SUBJECT ADDED ENTRY--CHRONOLOGICAL TERM |
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| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| General subdivision |
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| Geographic subdivision |
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| Chronological subdivision |
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| Form subdivision |
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| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
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| General subdivision |
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| Geographic name |
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| Chronological subdivision |
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| Form subdivision |
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| 655 ## - INDEX TERM--GENRE/FORM |
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| Chronological subdivision |
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| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Relationship information |
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| Title of a work |
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| Numeration |
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| Version |
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| Fuller form of name |
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| Date of a work |
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| Form subheading |
40 |
| Name of part/section of a work |
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| Dates associated with a name |
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| Personal name |
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| Language of a work |
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| Number of part/section of a work |
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| Subordinate unit |
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| Title of a work |
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| Location of meeting |
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| Relator term |
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| Date of a work |
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| Form subheading |
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| Name of part/section of a work |
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| Date of meeting or treaty signing |
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| Language of a work |
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| Number of part/section/meeting |
6 |
| Corporate name or jurisdiction name as entry element |
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| Meeting name or jurisdiction name as entry element |
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| -- |
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| Date of meeting or treaty signing |
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| Number (BK CF MP MU SE VM MX) [OBSOLETE] |
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| Number of part/section/meeting |
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| Title of a work |
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| Location of meeting |
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| 730 ## - ADDED ENTRY--UNIFORM TITLE |
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| Version |
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| Uniform title |
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| Date of treaty signing |
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| Number of part/section of a work |
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| Name of part/section of a work |
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| Date of a work |
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| 740 ## - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE |
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| 753 ## - SYSTEM DETAILS ACCESS TO COMPUTER FILES |
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| Make and model of machine |
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| 770 ## - SUPPLEMENT/SPECIAL ISSUE ENTRY |
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| International Standard Serial Number |
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| 773 ## - HOST ITEM ENTRY |
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| Main entry heading |
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| Place, publisher, and date of publication |
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| Related parts |
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| Material-specific details |
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| Title |
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| Edition |
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| -- |
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| Relationship information |
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| Abbreviated title |
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| 775 ## - OTHER EDITION ENTRY |
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| Title |
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| International Standard Serial Number |
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| 776 ## - ADDITIONAL PHYSICAL FORM ENTRY |
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| Uniform title |
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| Main entry heading |
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| Place, publisher, and date of publication |
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| Edition |
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| International Standard Book Number |
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| Relationship information |
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| Title |
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| International Standard Serial Number |
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| Physical description |
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| Qualifying information |
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| Record control number |
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| 780 ## - PRECEDING ENTRY |
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| International Standard Serial Number |
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| Main entry heading |
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| Related parts |
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| 785 ## - SUCCEEDING ENTRY |
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| Title |
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| Record control number |
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| Main entry heading |
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| International Standard Serial Number |
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| 787 ## - OTHER RELATIONSHIP ENTRY |
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| International Standard Serial Number |
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| -- |
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| Place, publisher, and date of publication |
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| Related parts |
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| Relationship information |
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| Title |
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| Record control number |
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| 800 ## - SERIES ADDED ENTRY--PERSONAL NAME |
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| Personal name |
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| -- |
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| Dates associated with a name |
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| Language of a work |
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| Date of a work |
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| Title of a work |
0 |
| Fuller form of name |
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| Volume/sequential designation |
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| 810 ## - SERIES ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
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| -- |
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| Subordinate unit |
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| Date of a work |
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| Title of a work |
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| -- |
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| Volume/sequential designation |
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| 830 ## - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| International Standard Serial Number |
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| -- |
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| Uniform title |
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| Name of part/section of a work |
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| Number of part/section of a work |
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| Language of a work |
0 |
| Volume/sequential designation |
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| 942 ## - ADDED ENTRY ELEMENTS |
|---|
| Institution code [OBSOLETE] |
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| -- |
lcc |
| Item type |
Book |