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Andres, Ma. Leah P. |
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The effects of incentive scheme in motivating project-based telemarketers / |
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Ma. Leah P. Andres. |
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| Dimensions |
28 cm. |
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iii, 94 pages |
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Thesis (M.A.) -- Pamantasan ng Lungsod ng Maynila, 2005.;A thesis presented to the faculty of the Graduate School of Arts, Sciences and Education in partial fulfillment of the requirements for the degree Master of Arts in Psychology. |
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ABSTRACT: This study assessed the effects of incentive scheme in motivating project-based Telemarketers toward the following variables namely: motivation, attitude, and production. This study employed the Simple Experimental design. IN choosing the participants, the researcher set the following criteria: a) passed the pre-employment requirements of the manpower agency b) fresh graduates with no work experience related to Telemarketing c) attended the Product Orientation Seminar. There were 100 Telemarketers equally divided to determine the experimental and the control groups. A total of 50 subjects were exposed to intervention. Both groups underwent pre testing with the use of Motivation Analysis Test (MAT), Attitude Inventory Scale for Telemarketers and production report sheet. Immediately after the intervention, post testing took place and follow up questionnaires were administered for additional information, together with interviews that transpired during the course of the experiment. Comparison of the pretest and post test on the levels of motivation, attitude, and production out-put were done statistically. The researcher's findings showed that assertiveness, self-concept, and career sentiment scores of the control and the experimental groups during the pre-test were on the same level. Majority of the participants garnered average scores on the three areas. On the other hand, both groups were noted to improve with their scores during the post test. Analyzing the levels of attitude, the experimental and the control groups yielded similar responses in the implementation of quota. Positive responses were gathered from both groups. On the contrary, their post test scores yielded opposite results. Majority of the control group has negative responses in the implementation of quota. On the other hand, even though the experimental group was noted to have low score during the post test, still their responses were more optimistic than the control group. The production output of the control group and the experimental groups during the pre-test revealed that both groups have the equal level of production. However, during the post test, the experimental group yielded a remarkable increased in their production output compared with the control group. No significant differences were revealed in the levels of production, attitude, and motivation with regard to the pre-test scores of the experimental and control groups. There is remarkable difference in the levels of production, attitude, and motivation of the experimental group by comparing their pre test and post test scores. Likewise, there is a significant difference in the levels of production, attitude and motivation of the control group in the pre test and post test. |
| Uniform Resource Identifier |
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lcc |
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Book |