| 000 -LEADER |
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02477nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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FT8699 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20250925142140.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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250925b ||||| |||| 00| 0 eng d |
| 041 ## - LANGUAGE CODE |
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| Language code of text/sound track or separate title |
engtag |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HD30.22 B37 2023 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
. |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Basa, Nhelmhar C.; Esquivel, John Reynald C.; Lalu, Francheska Reigne H.; Quinto, Judee Marv; Sangalang, Janna Marie M. |
| 245 ## - TITLE STATEMENT |
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| Title |
The moderating role of market competition on the effect of business strategies on business sustainability of SME restaurants in Binondo, Manila |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
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| Place of production, publication, distribution, manufacture |
Manila: |
| Name of producer, publisher, distributor, manufacturer |
PLM, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2023 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Other physical details |
Business Research: (BSBA major in Business Economics) - Pamantasan ng Lungsod ng Maynila, 2023 |
| 336 ## - CONTENT TYPE |
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| Source |
text |
| Content type term |
text |
| Content type code |
text |
| 337 ## - MEDIA TYPE |
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unmediated |
| Media type term |
unmediated |
| Media type code |
unmediated |
| 338 ## - CARRIER TYPE |
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volume |
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volume |
| Carrier type code |
volume |
| 505 ## - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
ABSTRACT: This study examines the moderating role of market competition on the relationship between strategies and business sustainability among SME restaurants in Binondo, Manila. With rising competition due to shifting consumer behavior, digitalization, and expanding large-scale competitors, small restaurants must adopt effective strategies to survive. The research explores how strategies such as technology upgrades, cost reduction, demand forecasting, supplier contracts, and inventory management affect sustainability outcomes under varying levels of competition. Two main questions guided the study: (1) How do business strategies impact sustainability? And (2) How does market competition moderate this relationship? A structured survey of 195 SME restaurant owners and managers was conducted. Data analysis using SPSS included reliability tests, descriptive statistics, and regression analysis. Results show that business strategies significantly enhance sustainability in areas such as environmental efficiency, financial performance, innovation, social responsibility, and workforce stability. Market competition, especially, product differentiation and entry barriers, moderates these effects. In competitive settings, SMEs are more likely to adopt innovative and customer-focused strategies. The study concludes that SME restaurants must continually adapt their strategies to market conditions. Digital transformation, product uniqueness, and awareness of competition are essential. Policymakers should support SMEs by reducing entry barriers and boosting competitiveness.<br/> |
| 526 ## - STUDY PROGRAM INFORMATION NOTE |
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| Classification |
Filipiniana |
| 655 ## - INDEX TERM--GENRE/FORM |
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| Genre/form data or focus term |
academic writing |
| 942 ## - ADDED ENTRY ELEMENTS |
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| Source of classification or shelving scheme |
|
| Item type |
Thesis/Dissertation |