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Executive Summary The executive summary serves as an overview of the feasibility study. It contains a brief summary and description of the company, the objectives of the study, and more. Additionally, it discusses the outline of each study's aspects. I. Name of the Company The company's name, House of Yogurt Ltd., shows that the company is a limited partnership focused on yogurt products. The term "House of Yogurt" indicates that they specialize in yogurt and may offer a variety of yogurt-based products. The "Ltd." in the company name indicates that they are a limited company, which can imply various legal and financial structures. This structure often provides limited liability to the owners and can also indicate that the company is a separate legal entity from its owners. On the other hand, the brand name "Froyoholic" is a creative play on words, combining "froyo," which is short for frozen yogurt, with the suffix "-holic." This suffix is often used informally to describe a person who has a strong liking or addiction to something, similar to how "chocoholic" describes someone who loves chocolate. In the context of "Froyoholic," it suggests a fun and playful addiction to frozen yogurt. The name implies that our frozen yogurt is so delicious and irresistible that people might become "addicted" to its taste and want to indulge in it regularly. II. Company and Brand Logo The photos above is the brand and company logo which was designed to be vibrant and lively to the eyes of the audience. It was created with the intention of captivating customers. The color scheme is composed of pink shades, which are frequently linked to emotions of calmness and sweetness. Within the context of Froyoholic the color pink is symbolic of the product's indulgence. Additionally, it provokes feelings of delight and comfort, which corresponds with the concept of indulging in a delectable dessert and the color beige, which signifies simplicity and warmth as a neutral and earthy tone. It represents the natural and nutritious ingredients used in the frozen yogurt ice cream produced by the business. It also represents innovation and sustainability, as our products are served in eco-friendly cups. III. Location of the Enterprise Froyoholic is conveniently located along Gerardo Tuazon Street in Sampaloc, Manila. This site was carefully selected, taking into account its exceptional proximity to Sampaloc, Manila's dynamic population. Located in the area where many businesses are present, the business serves as an icon of delectable yogurt ice cream pleasures, catering to students and households in search of a quick refreshment and revitalizing treat. IV. Description of the Business Froyoholic is a limited partnership owned by six partners, committed to offering consumers a healthier dessert option while promoting sustainability. The company specializes in serving frozen yogurt ice cream in eco-friendly edible cups, aligning with the values of environmental responsibility and health consciousness. Furthermore, the company aims to provide a delicious and guilt-free dessert experience by using high-quality ingredients sourced from local farmers. By supporting local agriculture, they not only ensure the freshness and quality of our products but also contribute to the livelihoods of farmers in our community. 0The eco-friendly edible cups are a testament to their commitment to sustainability. These cups are not only sustainable but also add a unique and enjoyable element to the dessert experience. Froyoholic believe in reducing waste and minimizing the environmental impact, and their edible cups are one way in achieving this goal. V. Long-run Objectives • To make Froyoholic a top pick in Manila for quality yogurt ice cream. • To broaden the variety of flavors and toppings in our product line so that it may satisfy a wide range of tastes. • To advance sustainability that brings value to society. • To form alliances with local farmers and suppliers to guarantee a consistent supply of high- quality, fresh ingredients.• To develop loyal customers by offering outstanding customer service and regularly delivering delectable and fulfilling yogurt ice cream desserts. • To always improve and modify the menu and offers in order to keep ahead of market trends and maintain competitiveness. • To recover the investment amount during the following five (5) years. • To build on staff and facilities. • To enhance profitability and reach a wider market, one might attain financial stability and expansion. VI. Summary of Findings • Management Aspect The management aspect of our feasibility study focuses on establishing a structured environment within the company. This includes defining the mission, vision, and values, determining the form of ownership, registering the business, outlining the organization structure, specifying owner profiles and job qualifications, setting compensation and benefits, establishing internal controls and company policies, and presenting the project status and timetables using a GANTT chart. • Marketing Aspect The marketing aspect of the feasibility study focuses on establishing a clear description of the products and service, understanding the market environment, identifying target markets, and developing strategies for market positioning and differentiation. In order to inform marketing strategy, the company additionally conducted demand and supply analysis, examined population data, and survey results. Furthermore, in order to identify the market's opportunities, threats, strengths, weaknesses, and strengths, the organization conducted a SWOT analysis. • Financial Aspect The financial aspect of the feasibility study focuses on assessing the viability of Froyoholic from a monetary perspective. This includes analyzing the capital, operating expenses, and future performance projections aligned with the financial assumptions, including sources of financing, projected financial statements, financial ratios, and break-even point analysis. • Technical Aspect The technical aspect of the feasibility study assesses the necessary resources, processes, equipment, and materials to implement the proposed project. This includes a description of the product and production procedures, and an outline of the selling process. In addition, an analysis is conducted on various aspects such as inventory management, operational capacity, suppliers, site location, floor layout, employee policies, menu, utilities, sanitation, and waste disposal. • Socio-Economic Aspect The socio-economic aspect of the feasibility study emphasizes the business's societal, economic, and governmental contributions. Their objectives are to provide assistance to governmental projects, foster economic expansion by means of employment generation and improve social well-being through the products they sell. |