| 000 -LEADER |
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| fixed length control field |
02538nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20260224113243.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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260127b ||||| |||| 00| 0 eng d |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HD30.28 G85 2024 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Gutierrez, Emman Joseph D. |
| 245 ## - TITLE STATEMENT |
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| Title |
A strategic management paper for East West Banking Corporation / |
| Statement of responsibility, etc. |
Emman Joseph D. Gutierrez. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Date of publication, distribution, etc. |
2024. |
| 336 ## - CONTENT TYPE |
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| Content type term |
text |
| Content type code |
rdatext |
| 337 ## - MEDIA TYPE |
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| Media type term |
unmediated |
| Media type code |
rdamedia |
| 338 ## - CARRIER TYPE |
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| Carrier type term |
volume |
| Carrier type code |
rdacarrier |
| 500 ## - GENERAL NOTE |
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| General note |
Thesis (M.A) -- Pamantasan ng Lungsod ng Maynila, 2024. |
| 501 ## - WITH NOTE |
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| With note |
A strategic management paper presented to the College of Business Administration in partial fulfillment of the requirements in Strategic Management for the Degree Master in Business Administration. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes references. |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
East West Banking Corporation (EWBC), currently ranked 11th among Philippine banks by total assets, demonstrates strong performance in digital banking and consumer lending. This strategic management analysis reveals EWBC's effective response to extemal factors and robust internal capabilities, with a notable 32% increase in net income and 26% rise in net revenues in 2023. The bank excels in digital banking, evidenced by platforms like KOMO, ESTA, and EastWest Pay, positioning it well to capitalize on growing demand for online services. However, EWBC faces challenges including intense competition from larger banks, a smaller asset base, and higher operating expenses. The analysis recommends enhancing cybersecurity measures, expanding into SME lending, leveraging digital capabilities, and improving brand recognition through targeted marketing. Strategic objectives focus on improving digital banking capabilities to enhance customer loyalty and satisfaction, aiming to increase the Net Promoter Score to 80 and customer satisfaction from 93% to 97%. Financially. EWBC targets increasing Return on Equity from 8.5% to 10% within two years through improved operational efficiency and growth in high-margin products. Financial projections indicate strong growth potential, with ROE expected to reach 13.39% by 2025, driven by enhanced efficiency and expansion in profitable sectors. The implementation plan spans three years, emphasizing digital innovation, risk managemnent, and employee development. By executing these strategies, EWBC aims to strengthen its market position, improve financial performance, and drive sustainable growth in the competitive Philippine banking sector. |
| 630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE |
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| Uniform title |
Strategic management. |
| 942 ## - ADDED ENTRY ELEMENTS |
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| Source of classification or shelving scheme |
|
| Item type |
Dissertation |