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| fixed length control field |
02645nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20260223145904.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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260128b ||||| |||| 00| 0 eng d |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HD30.28 D45 2019 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Dela Cruz, Marjorie U. |
| 245 ## - TITLE STATEMENT |
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| Title |
A strategic management paper for Quinstelle Corporation/ |
| Statement of responsibility, etc. |
Marjorie U. Dela Cruz. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Date of publication, distribution, etc. |
2020. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
iv, 109 pages; |
| Dimensions |
28 centimeters. |
| 336 ## - CONTENT TYPE |
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| Content type term |
text |
| Content type code |
rdatext |
| 337 ## - MEDIA TYPE |
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| Media type term |
unmediated |
| Media type code |
rdamedia |
| 338 ## - CARRIER TYPE |
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| Carrier type term |
volume |
| Carrier type code |
rdacarrier |
| 500 ## - GENERAL NOTE |
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| General note |
Thesis (M.A) -- Pamantasan ng Lungsod ng Maynila, 2020. |
| 501 ## - WITH NOTE |
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| With note |
A strategic management peper submitted to the PLM Business School in partial fulfillment of the requires for the degree of Master in Business Administration |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes references, annexes, and appendices. |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
This strategic management paper covered the financial aspect and operation<br/>of Quinstelle Corporation. The company is a manufacturing and/or trading company<br/>specifically for ladies' products such as lingerie, shirts, shorts, nighties, underwear.<br/>The company's manufacturing or main business center is located in the first-class<br/>urban municipality of Rodriguez, Rizal.<br/><br/>This paper evaluated the company mission and vision statement and<br/>recommend a revised statement to the company. Macro environment of Quinstelle<br/>in the manufacturing industry are the Train Law 1 and 2, abolishing the Multi Fiber<br/>Agreement, Gross Domestic Product, inflation rate, interest rate, population growth<br/>rate, introduction of internet and e-commerce. The internal aspect includes the<br/>management, operation, human resource department, research and development,<br/>technology and the production facility of Quinstelle. Carefully study and made part<br/>of this paper.<br/><br/>The main strategic issues that the company is currently experiencing is the<br/>lack of distribution channel and without the intervening advanced technology to its<br/>business marketing approach and technique.<br/><br/>The recommended strategy is market penetration that Quinstelle can<br/>experience surge growth of sales for present product in a current market through<br/>greater marketing efforts and adding distribution channel to be able to grasp<br/>unreachable markets. Quinstelle would have to expense resources in marketing<br/>and/or advertising method that with the excessive aid of internet and ecommerce<br/>the brand recognition will take place. Consistent brand recognition can influence<br/>completely the increase of sales and revenues and thus the end outcome of market<br/>penetration is seen deem effective at the firm's strategic objective. |
| 630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE |
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| Uniform title |
Strategic management. |
| 942 ## - ADDED ENTRY ELEMENTS |
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| Source of classification or shelving scheme |
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| Item type |
Dissertation |