| 000 -LEADER |
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02391nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20260223150908.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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260128b ||||| |||| 00| 0 eng d |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HD30.28 F43 2020 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Febrero, Kristine Elaine R. |
| 245 ## - TITLE STATEMENT |
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| Title |
A strategic management paper on OOCL Logistics Philippines, Inc./ |
| Statement of responsibility, etc. |
Kristine Elaine R. Febrero. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Date of publication, distribution, etc. |
2020. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
x, 116 pages; |
| Other physical details |
illustrations: |
| Dimensions |
28 centimeters. |
| Accompanying material |
+ CD |
| 336 ## - CONTENT TYPE |
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| Content type term |
text |
| Content type code |
rdatext |
| 337 ## - MEDIA TYPE |
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| Media type term |
unmediated |
| Media type code |
rdamedia |
| 338 ## - CARRIER TYPE |
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| Carrier type term |
volume |
| Carrier type code |
rdacarrier |
| 500 ## - GENERAL NOTE |
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| General note |
Thesis (M.A) -- Pamantasan ng Lungsod ng Maynila, 2020. |
| 501 ## - WITH NOTE |
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| With note |
A strategic management paper submitted to the PLM Business School in partial fulfillment of the requirements for the degree of Master in Business Administration. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes references, annexes and appendices. |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
This strategic management paper covered O0CL Logistics Philippines, Inc.<br/>which is the Philippines' branch office of OOCL Logistics Line Ltd. The company<br/>is engaged in providing 3PL and 4PL services that offers logistics services<br/>including but not limited to shipping, customs clearance, delivery, storing of<br/>cargoes and supply chain management.<br/><br/>The matrices used in this paper show that there are a lot of strengths that can<br/>be used to take the opportunities and combat the threats faced by the company.<br/>The logistics industry is growing rapidly but OOCL Logistics Philippines Inc.<br/>holds a low market share. The major weakness of the company arises from the<br/>Management and Human Resource Department that eventually affects the<br/>Marketing Team having difficulties in penetrating the market because of lack of<br/>motivational factors. The Marketing Team maintains minimal mark up to remain<br/>competitive in the market. On the other hand, the Operations Team contributes<br/>also to the additional costs whenever a mistake has been committed whether<br/>by accident or negligence.<br/><br/>To address the problem, several strategies are suggested in order to penetrate<br/>the market. The goal is to keep on improving to customers while maintaining<br/>the costs involved at an optimal level. The plans are based on current market<br/>practices of the leaders in the logistics industry. However, monitoring the<br/>strategies implemented is still important to verify whether there is an actual<br/>progress. |
| 630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE |
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| Uniform title |
Strategic management. |
| 942 ## - ADDED ENTRY ELEMENTS |
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| Source of classification or shelving scheme |
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