Chowking down to the tunes: A feasibility study on music cube, a family KTV Enterprise / Domingo, Maria Angelica L.; Flores, Rafael Miguel S.; Macatangay, John Lyndon C.; Madali, Jurgewn Nyhl B.; Siggaoat, Marie Angelie A.; Torres, Bea Gale V. and Velez, Arvin Kaye B. 6

Feasibility Study: (Bachelor of Science in Accountancy) - Pamantasan ng Lungsod ng Maynila, 2016. 56

5

EXECUTIVE SUMMARY: BACKGROUND OF THE STUDY: Filipinos are well-known for their penchant in music and singing. The international community is testament to the incredible talent and personalities that the Philippines has produced over the years. Artists such as Lea Salonga, Arnel Pineda, Rachelle Ann Go, Charice Pempenco, Apl.de.ap, and may more have reached global fame and acclaim and continue to impress us with their vocal powers. Within the archipelago, smaller and unknown personalities also share the same interest in music. From students to professionals, amateurs to rising stars, music is deeply integrated in the Filipino culture and is a central part of it that it is impossible to recognize both separately. Filipino have always been musically-inclined and this passion for music easily translate into their lifestyle. They love a good time, and normally, these times include a good meal oa a laid back choral on some random popular music. With today's advancing technology, singing is made easier, better, and more entertaining. The most noticeable product of this advancement regarding music is the creation of the Karaoke. A karaoke is an interactive form of entertainment where singers song-along with the lyrics on the screen as a minus-one track plays as accompaniment. There is a variety of establishments scattered around the nation that offers KTV as the main form of attraction to its customers. In fact, it's an understatement to say that Filipinos love karaoke. It is common knowledge that almost every household own a portable karaoke set readily available at home. Here in the Philippines, Karaoke is best done with a group. It's a normal scene to see families, co-workers, barkadas, classmates, and acquaintances get together and unwind over a few drinks and songs. Going alone is uncommon through it happens, but karaoke is generally associated with strengthening camaraderie and friendship. Karaoke band together people from different backgrounds through their shared interest in singing. NAME OF THE BUSINESS: The business name was thought of with the intention to catch the attention of the target market. The proponents decided to pursue the ides of following naming trends and name the business with something chill and hipster. Thus the name Music Cube is conceived. Written below are the reasoning behind the business name: MUSIC. Since karaoke is the business main attraction to its customers, the term music is added to the business name so that potential customers can easily discern what the business offers. CUBE: The proponents desired a name that can capture the business through its name. The rooms the business offers to its customers can easily be viewed as a cube; hence, how the word cube is added. The proponents decided to name the enterprise Music Cube which is a combination of these two words. Together, its describes the business as a place where students, friends, co-workers, acquaintances, and/or family members can get together and enjoy their time through their shared interest in both singing and eating. BUSINESS LOCATION: Music Cube Family KTV is located on the 2nd floor of the Taft Avenue Building, 2222 Taft Avenue, Manila. The location is strategically placed in the heart of one of Metro manila's populated cities and is easily accessible for people coming from the North and South. The Taft Avenue Building is a 4-storey commercial building that is surrounded by schools such as De La Salle University (DLSU), DLS-College of Saint Binilde, and Saint Scholastica's College, as well as numerous condominium buildings, residential areas, and office establishments. Since the target market of the business is composed of students and employees who are in search of a fine place to relax and escape from the hassle of everyday life, it is considered by the proponents to be the perfect place to start the project. Competition wise, the desired location is a few blocks away from the only establishment within the area that offers similar services with that of Music Cube. By employing different strategic plans, the company aims to stay at the top of the karaoke industry within the area to achieve its organizational objectives. In terms of accessibility, the Taft Avenue Building is located along Taft Avenue, a major road in the country. It is therefore easily accessible for customers coming from Baclaran to Lawton, and vice-versa, since they can research the place through public vehicles, such as Jeepneys, FXs, and Taxi Cabs. It is also accessible by LRT since Music Cube is located a few minutes of walk away from both Vito Cruz and Quirino Stations. BRIEF DESCRIPTION OF THE PROJECT: This project puts together three of the most popular recreational past time activities Filipinos are known to love - getting together, singing and eating, Filipinos love to a good time, and normally these times include a good meal or a laid back choral on some random popular music. They are also, without a doubt, globally known for their passion in singing. It is common knowledge that almost all households own their own portable karaoke machine that they can take out whenever they hold a gathering; hence, the reason why the proponents decided to enter the music industry and set up a business that will offer these services the people interested in meeting up and singing whilst grabbing a light meal in the background. This project targets college level students studying, as well as employees working near the chosen business location. This establishment can become a place where the bonds between loved one and friends can be strengthened over a delicious meal and good music. This project is a feasibility study whose objective is to ascertain whether setting up a Family KTV business that offers these indulgences to common people (such as students, workers, and family members) looking for a good time to relax will feasible or not. SOURCES OF DATA: The proponents of this feasibility study will consider two important data: the primary data and the secondary data. Primary data are information taken as a result of the surveys and interviews conducted by the group, while secondary data are the additional information obtained through researching from readily available materials such as the internet, books, and magazine.

5