American icon : Alan Mulally and the fight to save Ford Motor Company / Bryce G. Hoffman. 6
By: Hoffman, Bryce G. 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; New York : Crown Business, [2012];copyright 201246Edition: 1st edDescription: 25 cm. x, 422 p., [8] p. of plates : illContent type: text Media type: 2 Carrier type: volumeISBN: 9780307886057 (hbk.);0307886050 (hbk.);9780307886071 (ebook);0307886077 (ebook)ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 Mulally, Alan R. -- 0 -- -- | -- 2 -- Ford Motor Company. 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- History. Automobile industry and trade -- United States -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 338.7/629222092 LOC classification: | HD9710.U54 | F636 20122Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Circulation Section | Circulation-Circulating | 338.7629222092 H675a 2012 (Browse shelf) | Available | CD4043 |
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Includes bibliographical references (p. [410]-411) and index.
Prologue -- The house that Henry built -- Broken -- The man on the white horse -- The boldest move yet -- The revolution begins -- The plan -- Betting the farm -- Assembling the team -- The best and worst of times -- Family strife -- Watershed -- Selling it like it is -- Ripe for the picking -- Storm warning -- The sum of all fears -- Mr. Mulally goes to Washington -- Breaking with Detroit -- By their own bootstraps -- Turning the corner -- Proof points -- The road ahead.
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At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, the man who had saved Boeing, Ford had put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dysfunctional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way America's last great industrial dynasty could hold on to their company. Mulally and his team pulled off one of the greatest comebacks in business history, and this is the behind-the-scenes account of that epic turnaround.--From publisher description.
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