Advertising / Maurice I. Mandell. 6
By: Mandell, Maurice I. 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; Englewood Cliffs, N.J. : Prentice-Hall, 1980;copyright 1980.46Edition: Third EditionDescription: 24 cm. xiv, 752 p. : illContent type: text Media type: 2 Carrier type: volumeISBN: 130144495ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Advertising. -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 659.1 LOC classification: | HF5823 | .M219 19802Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Circulation Section | Circulation-Circulating | 659.1 M312a 1980 (Browse shelf) | Available | C19292 |
Browsing PLM Shelves , Shelving location: Circulation Section , Collection code: Circulation-Circulating Close shelf browser
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| 659.1 B41a 1998 Advertising and promotion : an integrated marketing communications perspective / | 659.1 B956a 1978 Advertising copywriting / | 659.1 H41m 1956 Modern advertising: practices and principles. | 659.1 M312a 1980 Advertising / | 659.111 M17a 1981 Advertising media : a managerial approach / | 659.14 M472c 2006 Copywriting for the electronic media : a practical guide / | 659.2 M426p 2003 Pr management : 12 rules of effective publicity / |
Includes index. 56
Bibliography: p. 738-744.
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