Media today : an introduction to mass communication / Joseph Turow. 6
By: Turow, Joseph. 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; New York : Routledge, ©201146Edition: Fourth editionDescription: 28 cm. xxxii, 621 pages : illustrations (some color)Content type: text Media type: unmediated Carrier type: volumeISBN: 9780415876087 (paperback)ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Mass media. -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 302.23 LOC classification: | P90 | .T874 20102Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Circulation Section | Circulation-Circulating | 302.23 T862m 2011 (Browse shelf) | Available | C36261 |
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Includes bibliographical references and index.
Understanding the nature of mass media. Understanding mass media and the importance of media literacy -- Making sense of the media business -- Formal and informal controls on media content : government regulation, self-regulation, and ethics -- Making sense of research on media effects and media culture -- Media giants and cross-media activities. A world of blurred media boundaries -- Understanding the strategies of media giants -- The print media. The book industry -- The newspaper industry -- The magazine industry -- The electronic media. The recording industry -- The radio industry -- The motion picture industry -- The television industry -- The internet and video game industries -- Advertising and public relations -- The advertising industry -- The public relations industry -- Epilogue.
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