Persuasion in the media age / Timothy A. Borchers. 6
By: Borchers, Timothy A. 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; Boston : McGraw-Hill, [2005];copyright 2005.46Edition: 2nd edDescription: 24 cm. xxv, 448, [29] p. : illContent type: text Media type: 2 Carrier type: volumeISBN: 0072862912 (softcover : alk. paper);9780072862911 (softcover : alk. paper)ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Persuasion (Rhetoric);Mass media. -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 302.23/01 LOC classification: | P301.5.P47 | B67 20052Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Circulation Section | Circulation-Circulating | 302.2301 B645p 2005 (Browse shelf) | Available | C32760 |
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Includes bibliographical references (p. R-1 thru R-11) and index.
Concepts of persuasion -- Persuasion in contemporary society -- Theories of persuasion -- Persuasion and ethics in the media age -- Variables of persuasion -- Media influences on persuasion -- Audiences and attitudes -- Persuasion and visual images -- Persuasion and language -- Persuasion and culture -- The persuasiveness of the source -- The reasoning process -- Motivational appeals -- Contexts and applications of persuasion -- Persuasive campaigns and movements -- Advertising -- Interpersonal persuasion -- Creating persuasive presentations.
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