Media research techniques / Arthur Asa Berger. 6
By: Berger, Arthur Asa, 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; Thousand Oaks : Sage Publications, [1998];copyright 1998.46Edition: 2nd edDescription: 24 cm. viii, 175 p. : illContent type: text Media type: 2 Carrier type: volumeISBN: 0761915362 (acid-free paper);0761915370 (pbk. : acid-free paper)ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Research;Methodology. Mass media -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 302.23/072 LOC classification: | P91.3 | .B386 19982Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Circulation Section | Circulation-Circulating | 302.23072 B453m 1998 (Browse shelf) | Available | C28598 |
Browsing PLM Shelves , Shelving location: Circulation Section , Collection code: Circulation-Circulating Close shelf browser
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| 302.23 W733m 1998 Media technology and society : a history : from the telegraph to the Internet / | 302.2301 B645p 2005 Persuasion in the media age / | 302.23072 Al79q 2013 Qualitative media analysis / | 302.23072 B453m 1998 Media research techniques / | 302.23072 Sy26r 2006 Research in mass media : encyclopedia of modern journalism and mass media series / | 302.23072 W716m 1994 Mass media research : an introduction / | 302.23072 W716m 2000 Mass media research : an introduction / |
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Includes bibliographical references (p. 167-168) and indexes.
Guided research projects -- Research logs -- Content analysis: newspaper comics pages -- Survey interviews: media utilization -- Social roles: television soap opera characters -- Depth interviews: favorite singers and records -- Rhetorical analysis: magazine advertisments -- Library research: audiences of radio talk shows -- Focus groups: reasons for attending films -- Experiments: humor -- Participant observation: video game players -- Historical research: images of shopping malls in the popular press -- Comparative analysis: images of Disneyland (and Disney World) in the American popular and scholarly press -- Writing with style -- Avoiding common writing errors -- Avoiding common reasoning errors -- Writing a research report -- References -- Name index -- Subject index -- About the author.
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