Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens. 6
By: Philip Kotler, John Bowen, James Makens. 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; New Jersey : Pearson Education International. c200346Edition: 3rd edDescription: xvii, 893p. : illus., & photosContent type: text Media type: unmediated Carrier type: volumeISBN: 0-13-120057-7ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | LOC classification: | | 2Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Circulation Section | Circulation-Circulating | 647.940688 K848m 2003 (Browse shelf) | Available | C30665 |
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| 647.940684 K583m 2006 Managing for quality in the hospitality industry / | 647.940688 Ab19h 2008 Hospitality sales and marketing / | 647.940688 B679h 2011 Hospitality marketing : principles and practice / | 647.940688 K848m 2003 Marketing for hospitality and tourism / | 647.940688 L458h 2006 Hospitality and tourism marketing / | 647.940688 L588m 2000 Marketing leadership in hospitality : foundations and practices / | 647.940688 M834s 2007 Segmentation strategies for hospitality managers : target marketing for competitive advantage / |
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