Marketing : an introduction / Gary Armstrong, Philip Kotler. 6
By: Armstrong, Gary 4 0 (Gary M.)16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; Upper Saddle River, NJ : Pearson/Prentice Hall, 2005;copyright 2005.46Edition: 7/eDescription: 28 cm. xxvi, 581 p. : col. illContent type: text Media type: 2 Carrier type: volumeISBN: 131273124ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Marketing. -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 658.8 LOC classification: | HF5415 | .K625 20052Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Circulation Section | Circulation-Circulating | 658.8 Ar57m 2005 (Browse shelf) | Available | C33431 |
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| 658.72 H365p 1981 Purchasing : principles and applications / | 658.72 St4m 1978 Measuring purchasing performance : with special reference as to how purchasing performance is measured in the United Kingdom / | 658.788 B77p 1972 Packaging management | 658.8 Ar57m 2005 Marketing : an introduction / | 658.8 B175i 1979 Marketing : an introductory text / | 658.8 C18 1982 Career issues in human resource management / | 658.8 C389c 2002 Small business marketing management / |
Kotler's name appears first on the earlier ed. 56
Includes bibliographical references and indexes.
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