Marketing, a managerial approach / William H. Cunningham, Isabella C.M. Cunningham. 6
By: Cunningham, William Hughes. 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; Cincinnati : South-Western Pub. Co., [1981];copyright 1981.46Edition: Description: 24 cm. 662 p. : ill. (some col.)Content type: text Media type: 2 Carrier type: volumeISBN: 538191007ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Management. Marketing.;Marketing -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 658.8 LOC classification: | HF5415 | .C7952Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Circulation Section | Circulation-Circulating | 658.8 C917m 1981 (Browse shelf) | Available | C19494 |
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| 658.8 C389c 2002 Small business marketing management / | 658.8 C76e 1958 Elements of marketing / | 658.8 C85m 2010 Marketing for entrepreneurs : concepts and applications for new ventures / | 658.8 C917m 1981 Marketing, a managerial approach / | 658.8 D978b 2006 Business marketing : connecting strategy, relationships, and learning / | 658.8 D978b 2009 Business marketing : connecting strategy, relationships, and learning / | 658.8 Ev23 2006 Event-based marketing : strategies and cases |
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Includes bibliographical references and indexes.
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