Cases in marketing management / Luiz Moutinho. 6
By: Moutinho, Luiz. 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; Wokingham, England ;;Reading, Mass. : Addison-Wesley, 1995;copyright 1995.46Edition: Second EditionDescription: 24 cm. xii, 390 p. : illContent type: text Media type: 2 Carrier type: volumeISBN: 201627442ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Management Marketing -- -- 20 -- Case studies | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 658.8 LOC classification: | HF5415.13 | .M69 19952Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Circulation Section | Circulation-Circulating | 658.8 M867c 1995 (Browse shelf) | Available | C27921 |
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| 658.8 K848p 2012 Principles of marketing / | 658.8 L165p 1992 Principles of marketing / | 658.8 L514s 2011 Social marketing : influencing behaviors for good / | 658.8 M867c 1995 Cases in marketing management / | 658.8 N17n 1971 The marketing economy: an analytical approach/ | 658.8 P441m 2004 Marketing management : knowledge and skills / | 658.8 P441m 2008 Marketing management : knowledge and skills / |
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Includes bibliographical references.
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