Brand management : the emerging paradigm/ Edited by N M Shanti 6
By: N M Shanti 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; India : Icfai, 200646Edition: Description: xii, 272 pContent type: text Media type: unmediated Carrier type: volumeISBN: 8131403564ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | LOC classification: | | 2Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Circulation Section | Circulation-Circulating | 658.827 B733 2006 (Browse shelf) | Available | C32727 |
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| 658.812 B268r 2010 Relationship marketing : a consumer experience approach / | 658.812 C429c 2013 Customer relationship management / | 658.82 Sh62a 2010 Advertising, promotion, and other aspects of integrated marketing communications / | 658.827 B733 2006 Brand management : the emerging paradigm/ | 658.827 H726g 2010 The global brand : how to create and develop lasting brand value in the world market / | 658.827 K823s 2008 Strategic brand management : building, measuring, and managing brand equity / | 658.827 V59b 2010 Branding demystified : plans to payoffs / |
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