Consumer behaviour : applications in marketing / by Robert East, Malcolm Wright, and Marc Vanhuele. 6
By: East, Robert, 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; Los Angeles : Sage Publications, 200846Edition: Description: 24 cm. 334 p. : illContent type: text Media type: 2 Carrier type: volumeISBN: 9781412934312;9781412934312 (pbk.)ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Consumer behavior. -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 658.8/342 LOC classification: | HF5415.32 | .E274 20082Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
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| Book | PLM | PLM Circulation Section | Circulation-Circulating | 658.8342 Ea77c 2009 (Browse shelf) | Available | C33885 |
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| 658.834 Sh5m 1974 Models of buyer behavior: conceptual, quantitative, and empirical | 658.834 Sm6i 1972 Interviewing in market and social research. | 658.8342 B455c 1986 Consumer behavior : concepts and strategies / | 658.8342 Ea77c 2009 Consumer behaviour : applications in marketing / | 658.8342 H314c 2010 Consumer behavior : building marketing strategy / | 658.8342 H314c 2013 Consumer behavior : building marketing strategy / | 658.8342 J267 2010 Consumer psychology/ / |
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Includes bibliographical references (p. [294]-322 and indexes.
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