Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch ; with contributions by Jorg Dietzel. 6
By: Belch, George E. 4 0 (George Edward),16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; New York : McGraw-Hill/Irwin, ©2012;copyright 201246Edition: 9e, global editionDescription: 29 cm. xxxv, 769 pages : color illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 9780071314404 (paperback : trade)ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Advertising.;Sales promotion.;Communication in marketing. -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 659.1 B41a 2012 LOC classification: | HF5823 | .B387 20122Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Circulation Section | Circulation-Circulating | 659.1 B41a 2012 (Browse shelf) | Available | C36733 |
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Includes bibliographical references (p. 721-769) and index.
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An overview of advertising and promotion that covers integrated marketing communications, analyzing the communication process, objectives, budgeting, developing an integrated marketing communications program, monitoring, evaluation, control, and other related topics.
Adult;Adult. Follett Library Resources.
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