Advertising principles, problems, and cases / Charles J. Dirksen, Arthur Kroeger, Francesco M. Nicosia. 6
By: Dirksen, Charles J. 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; Homewood, Ill. : R. D. Irwin, 197746Edition: Fifth EditionDescription: 25 cm. xviii, 690 p. : illContent type: text Media type: 2 Carrier type: volumeISBN: 256019258ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Case studies. Advertising.;Advertising -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 659.1 LOC classification: | HF5823 | .D63 19772Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Circulation Section | Circulation-Circulating | 659.1 D62a 1977 (Browse shelf) | Available | C13125 |
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| 659.1 Al79a 2010 Advertising creative : strategy, copy + design / | 659.1 B41a 2012 Advertising and promotion : an integrated marketing communications perspective / | 659.1 B669c 1989 Contemporary advertising / | 659.1 D62a 1977 Advertising principles, problems, and cases / | 659.1 K237h 1991 How to produce creative advertising : proven techniques & computer applications / | 659.1 K678 a 1979 Advertising procedure / | 659.1 Og9a 2006 Advertising and integrated brand promotion / |
First-4th ed. published under title: Advertising principles and problems.;Rev. ed. published as: Advertising. 6th ed. 1983.;Includes indexes. 56
Bibliography: p. 675-677.
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