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The brains behind great ad campaigns : creative collaboration between copywriters and art directors / Margo Berman and Robyn Blakeman. 6

By: Berman, Margo, 4 0 16, 1947- [, ] | [, ] |

Contributor(s): 5 6 [] |

Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; Lanham, Md. : Rowman & Littlefield Publishers, 2009;copyright 2009.46Edition: Description: 23 cm. x, 240 p. : illContent type: text Media type: 2 Carrier type: volumeISBN: 9780742555501;074255550X (alk. paper);9780742555518 (pbk. : alk. paper);0742555518 (pbk. : alk. paper)ISSN: 2Other title: 6 []Uniform titles: | | Related works: 1 40 1958- Blakeman, Robyn, 6 []Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Advertising campaigns.;Brand name products.;Advertising.;Brand name products. -- -- -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 659.1/15 LOC classification: | HF5837 | .B47 20092Other classification:

Contents:

Action note: In: Summary: Discusses the collaborative advertising process, covering topics such as layout style, storytelling, strategic verbal and visual approaches, brainstorming, and more, with examples, illustrations, and advice on the fundamentals of an effective ad campaign. Other editions:

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Item type	Current location	Home library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	PLM	PLM Circulation Section	Circulation-Circulating	659.113 B456b 2009 (Browse shelf)	Available		C35180

Total holds: 0

Includes bibliographical references and index.

Discusses the collaborative advertising process, covering topics such as layout style, storytelling, strategic verbal and visual approaches, brainstorming, and more, with examples, illustrations, and advice on the fundamentals of an effective ad campaign.

Adult;Adult Follett Library Resources

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