Media planning / James R. Adams. 6
By: Adams, James R. 4 0 (James Ralph),16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; London : Business Books, 197746Edition: Second EditionDescription: xiv, 232 p. : illContent type: text Media type: 2 Carrier type: volumeISBN: 0220663351;0220663378 (pbk.)ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Advertising media planning. -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 659.13 LOC classification: | HF5826.5 | .A3 19772Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Circulation Section | Circulation-Circulating | 659.13 Ad18m 1977 (Browse shelf) | Available | C16737 |
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| 659.10973 N54a 1974 Advertising, management, and society: a business point of view. | 659.111 Si83a 2010 Advertising media planning / | 659.113 B456b 2009 The brains behind great ad campaigns : creative collaboration between copywriters and art directors / | 659.13 Ad18m 1977 Media planning / | 659.132 Sh27c Copywriting : successful writing for design, advertising, and marketing / | 659.1324 C178a 1981 Advertising agency and studio skills / | 659.1342 V82 1975 Visual communication through signage : volume 2, sign evaluation / |
56
Includes bibliographies and index.
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