Creativity in public relations / Andy Green. 6
By: Green, Andy, 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; PR in practice seriesPhiladelphia : Kogan Page, 200746Edition: Third EditionDescription: 24 cm. xii, 244 p. : illContent type: text Media type: 2 Carrier type: volumeISBN: 0749448237;0749448237ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Public relations.;Creative thinking.;Creative ability in business. -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 659.2 LOC classification: | HD59 | .G683 20072Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Circulation Section | Circulation-Circulating | 659.2 G82c 2007 (Browse shelf) | Available | C32970 |
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| 659.2 B63d 2009 Developing the public relations campaign : a team-based approach / | 659.2 C979e 2006 Effective public relations / | 659.2 Es74 2001 Essentials of public relations / | 659.2 G82c 2007 Creativity in public relations / | 659.2 H385p 2001 Public relations cases / | 659.2 H385p 2007 Public relations cases / | 659.2 K52 2009 Key concepts in public relations / |
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Includes bibliographical references and index.
A definition of 'creativity' -- Creativity: some myths debunked -- How you think in 'boxes' -- The creative process -- Green light thinking: creative techniques -- Green light thinking: brainstorming -- Creativity-the consultation tool -- Red light thinking: the evaluation of ideas -- Creativity is not just for photocalls -- Obstacles to creativity -- You are never more than 12 feet from an opportunity -- The 'creative diamond' -- The creative individual -- Creating a creative culture -- The ethics of creativity: lies, damned lies and impropaganda -- The future of creativity -- Award ceremony -- Interested in finding out more?
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