Strategic planning for public relations / Ronald D. Smith. 6
By: Smith, Ronald D., 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; New York :;London : Routledge, 200946Edition: Third EditionDescription: 24 cm. xix, 436 p. : illContent type: text Media type: 2 Carrier type: volumeISBN: 9780415994224;9780203891186 (pbk.);0415994225 (pbk.);020389118X (ebk.)ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Public relations.;Strategic planning. -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 659.2 LOC classification: | HM1221 | .S77 20092Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Circulation Section | Circulation-Circulating | 659.2 Sm64s 2009 (Browse shelf) | Available | C34137 |
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Includes bibliographical references (p. [414]-421) and index.
Phase one: formative research -- Step 1, analyzing the situation -- Step 2, analyzing the organization -- Step 3, analyzing the publics -- Phase two: strategy -- Step 4, establishing goals and objectives -- Step 5, formulating action and response strategies -- Step 6, developing the message strategy -- Phase three: tactics -- Step 7, selecting communication tactics -- Step 8, implementing the strategic plan -- Phase four: evaluative research -- Step 9, evaluating the strategic plan -- Appendices.
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