Marketing plans : how to prepare them, how to profit from them / Malcolm McDonald, Hugh Wilson. 6
By: McDonald, Malcolm, 4 0 16 [, author.] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; Hoboken : Wiley, [2016]46Edition: Eighth editionDescription: 1 online resourceContent type: text Media type: computer Carrier type: online resourceISBN: 9781119309895ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Management.;Planning. Marketing;Marketing -- -- 20 -- | -- -- -- 20 -- --Genre/Form: Electronic books.;Electronic books. -- -- Additional physical formats: Marketing plans.DDC classification: | 658.8/02 LOC classification: | HF5415.13 | .M255 2016eb2Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Circulation Section | Circulation-Circulating | HF5415.13 .M63 2016 (Browse shelf) | Available | C-EB026 |
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| HF5415 .S74 2017 Artificial intelligence for marketing : practical applications / | HF 5415.13 .F45 2017 Marketing management for non-marketing managers : improving returns on marketing investments / | HF5415.13 I23 2023 Marketing management / | HF5415.13 .M63 2016 Marketing plans : how to prepare them, how to profit from them / | HF5415.32 H69 2013 Consumer behavior in the 21st century / | HF5415.32 .M37 2016 Big data in practice : how 45 successful companies used big data analytics to deliver extraordinary results / | HF5415.35 .B385 Bull's-eye! : the ultimate how-to marketing & sales guide for CPAs / |
Revised edition of the authors' Marketing plans, 2011. 56
Includes bibliographical references and index.
Preface and acknowledgements -- How to use this book to achieve the best results -- Learning features -- Tutor's guide -- An important note to the reader from the authors -- The marketing planning process and the output -- Understanding the marketing process -- The marketing planning process : the main steps -- The customer and market audit part 1: Understanding markets and market segmentation -- The customer and market audit part 2 : Understanding customer needs and developing value propositions -- The customer and market audit part 3: The product audit -- Setting marketing objectives and strategies -- The major elements of marketing -- The integrated marketing communications plan -- The sales and key account plan -- The multichannel plan : the route to market -- The customer relationship management plan -- The pricing plan -- Marketing plans measurement and implementation -- Implementation issues in marketing planning -- Measuring the effectiveness of marketing planning -- A step-by-step marketing planning system -- Conclusion: guidelines from the authors on world class marketing -- Index.
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