Bull's-eye! : the ultimate how-to marketing & sales guide for CPAs / edited by Tracy Crevar Warren. 6

By: 4 0 16, [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; New York, NY : American Institute of Certified Public Accountants, [2010]46Edition: Description: 1 online resourceContent type: text Media type: computer Carrier type: online resourceISBN: 9781119448679ISSN: 2Other title: 6 []Uniform titles: | | Related works: 1 40 Warren, Tracy Crevar, 6 [editor.]Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Vocational guidance.;Vocational guidance. Marketing;Selling -- -- 20 -- | -- -- -- 20 -- --Genre/Form: Electronic books. -- 2 -- Additional physical formats: DDC classification: | 658.8/0023 LOC classification: | HF5415.35 | .W37 2010eb2Other classification:
Contents:
Are You Ready?. Does Your Firm Have the Right Culture for Success? / Tracy Crevar Warren -- Marketing and Sales 101 / Tracy Crevar Warren, Jamie Trayner -- The Integration Imperative / Suzanne C Lowe, Scott Jensen -- Getting Started. The Marketing Plan / August J Aquila -- Developing a Personal Marketing Plan / Tracy Crevar Warren -- Marketing an Industry or Service Specialization / Jean Marie Caragher -- Marketing for the Multi-Office Firm / Katie Tolin -- Budgeting Techniques for Today's CPA Firm / Art Kuesel -- Building the Team. Your Leadership Makes Business Development Happen / Melinda Guillemette -- A Buyer's Guide to Hiring a Marketing Professional / Sally Glick -- The Firm Administrator as Marketing Director / Diane Paoletta -- The Case for Utilizing a Sales Professional at Your Firm / Christopher J Perrino -- The Outside Consultant / Cheryl Bascomb -- Marketing Techniques that Get You Noticed. Why Should I Consider Advertising? / Joe Walsh -- Successfully Branding Your Firm / Allan S Boress -- Getting Your Name in Lights With Public Relations / Christine Heirlmaier Nelson -- Adding Social Media to Your Marketing Mix / Joe Rotella -- Guide to an Effective CPA Firm Web Site / D Michelle Golden -- Effectively Using Direct Mail / Marsha Leest -- Guidelines for Effective Brochures / Amy M Clutter -- Newsletters That Get Noticed / Sally Glick -- Databases That Fuel Your Marketing Efforts / Michelle Class -- Creating Opportunities Through Community Engagement / Karen Love, Raissa Evans -- Referral Source Development / Eileen P Monesson -- Utilizing Seminars to Build Your Practice / Leisa Gill -- Building Opportunity Through Trade Shows / Colleen Rudio -- The Handoff-Connecting the Dots between Marketing and Sales. From Opportunity to New Client / Gale Crosley -- Creating Proposals That Win / Dawn Wagenaar -- Win More New Business With Effective Sales Management / Rick Solomon -- Cross-Serving Clients / Russ Molinar -- Sales Training / Rick Solomon -- Measuring Results, Communicating, and Rewarding Success. In-House Marketing Communications That Foster Success / Jill R Lock -- Effective Employee Incentive Programs / Lisa A Rozycki -- Marketing and Sales Metrics Matter / Mitchell Reno, Tracy Crevar Warren -- Delivering and Measuring Client Service. Gaining Client Feedback to Strengthen Your Practice / Linda Slothower, Julie S Tucek -- Developing a Service Excellence Plan for Clients / Susan Wylie Lanfray -- Letting Go / Mark Koziel.
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Item type Current location Home library Collection Call number Status Date due Barcode Item holds
Book PLM
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Circulation Section 		Circulation-Circulating HF5415.35 .B385 (Browse shelf) Available C-EB017
Total holds: 0

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Are You Ready?. Does Your Firm Have the Right Culture for Success? / Tracy Crevar Warren -- Marketing and Sales 101 / Tracy Crevar Warren, Jamie Trayner -- The Integration Imperative / Suzanne C Lowe, Scott Jensen -- Getting Started. The Marketing Plan / August J Aquila -- Developing a Personal Marketing Plan / Tracy Crevar Warren -- Marketing an Industry or Service Specialization / Jean Marie Caragher -- Marketing for the Multi-Office Firm / Katie Tolin -- Budgeting Techniques for Today's CPA Firm / Art Kuesel -- Building the Team. Your Leadership Makes Business Development Happen / Melinda Guillemette -- A Buyer's Guide to Hiring a Marketing Professional / Sally Glick -- The Firm Administrator as Marketing Director / Diane Paoletta -- The Case for Utilizing a Sales Professional at Your Firm / Christopher J Perrino -- The Outside Consultant / Cheryl Bascomb -- Marketing Techniques that Get You Noticed. Why Should I Consider Advertising? / Joe Walsh -- Successfully Branding Your Firm / Allan S Boress -- Getting Your Name in Lights With Public Relations / Christine Heirlmaier Nelson -- Adding Social Media to Your Marketing Mix / Joe Rotella -- Guide to an Effective CPA Firm Web Site / D Michelle Golden -- Effectively Using Direct Mail / Marsha Leest -- Guidelines for Effective Brochures / Amy M Clutter -- Newsletters That Get Noticed / Sally Glick -- Databases That Fuel Your Marketing Efforts / Michelle Class -- Creating Opportunities Through Community Engagement / Karen Love, Raissa Evans -- Referral Source Development / Eileen P Monesson -- Utilizing Seminars to Build Your Practice / Leisa Gill -- Building Opportunity Through Trade Shows / Colleen Rudio -- The Handoff-Connecting the Dots between Marketing and Sales. From Opportunity to New Client / Gale Crosley -- Creating Proposals That Win / Dawn Wagenaar -- Win More New Business With Effective Sales Management / Rick Solomon -- Cross-Serving Clients / Russ Molinar -- Sales Training / Rick Solomon -- Measuring Results, Communicating, and Rewarding Success. In-House Marketing Communications That Foster Success / Jill R Lock -- Effective Employee Incentive Programs / Lisa A Rozycki -- Marketing and Sales Metrics Matter / Mitchell Reno, Tracy Crevar Warren -- Delivering and Measuring Client Service. Gaining Client Feedback to Strengthen Your Practice / Linda Slothower, Julie S Tucek -- Developing a Service Excellence Plan for Clients / Susan Wylie Lanfray -- Letting Go / Mark Koziel.

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Online resource; title from PDF title page (John Wiley, viewed November 8, 2017).

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