Thank brew its friday. 6

Feasibility Study: (BSBA mjor in Human Resource Management) - Pamantasan ng Lungsod ng Maynila, 2024. 56

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Executive Summary a. Business Description Thank Brew It's Friday is a healthy, caIeine-free alternative to traditional coIee made from roasted mung beans. This innovative beverage is intended for people aged 18 to 45 who avoid caIeine due to health concerns or lifestyle preferences. Thank Brew It's Friday caters to those looking for a nutritious and environmentally friendly drink, with a rich and aromatic flavor that does not have the acidity and stimulating eIects of regular coIee. The business will operate through online selling platforms such as Facebook, Shopee, and Lazada. Moreover, at the 3rd year of the business, it will operate through pop-up booths in SM malls in Manila, making the product widely available to a large audience. The warehouse will be located in Manila and will serve as a storage and logistics hub. The company operates as a general partnership, with six partners contributing equally to both capital and management. The team will be responsible for all aspects of the business, including operations, product development, and finance, as well as sales, marketing, and customer service. The partners will work together to ensure seamless coordination of retail locations, warehousing, and online sales, providing customers with a sustainable alternative to coIee while promoting local farming practices and supporting environmentally friendly initiatives. The long- term goal is to establish Thank Brew It's Friday as a leading caIeine-free beverage in the local market, with the potential to expand to global markets in the future. b. Market Analysis Thank Brew It's Friday has emerged as a promising alternative to traditional coIee, appealing to health-conscious consumers, vegans, and those seeking unique flavor experiences. It serves a broad range of customers. People that value nutrition and overall health and wellness will be aware of its possible health advantages. CoIee lovers can discover the unique flavor profile of Thank Brew It's Friday if they're looking for something diIerent and healthier. Furthermore, Thank Brew It's Friday is a plant-based solution that is suitable for the dietary needs of vegans and vegetarians. The market is growing due to its health benefits, sustainability, and appeal to a diverse consumer base. c. Marketing Feasibility The proposed Thank Brew It's Friday business highlights key aspects of its geographical location, products, pricing strategy, and promotions. The business will operate in Manila, strategically positioning itself in proximity to direct competitors. A detailed map will show the selling location, emphasizing the importance of competition in the area. The products oIered focus on high-quality healthy coIee alternative, which is caIeine-free and ecofriendly, appealing to health-conscious consumers. The pricing strategy is value-based, targeting mid-to-premium customers who appreciate sustainability and well-being, while remaining competitive with other alternatives like decaIeinated coIee and herbal drinks. To promote the products, Thank Brew It's Friday plans to use a blend of online and oIline promotional strategies. Pop-up booths in popular malls across Manila will allow customers to experience the product first-hand, while online platforms like Shopee, Facebook, Lazada and social media will expand the brand's visibility. The promotional approach will include hosting educational events and live demonstrations, highlighting the health benefits and eco-friendliness of the product. By combining these strategies, the business aims to engage new customers and build a loyal community around its coIee alternative. In terms of marketing communications, the business plans to leverage social media and direct marketing to reach its target market, which consists of health-conscious individuals aged 18 to 45. Platforms like Facebook, Instagram, and TikTok will be crucial for digital engagement, while direct marketing initiatives will include email campaigns, influencer partnerships, and aIiliate marketing on TikTok. Additionally, Thank Brew It's Friday will employ seasonal discounts, loyalty programs, and referral incentives to attract new customers and retain existing ones. These strategies are designed to build long-term customer relationships while driving sales and brand awareness in the competitive beverage market. d. Technical Feasibility Thank Brew It's Friday will be utilizing machinery, equipment, and operational processes that will emphasize quality and sustainability at every stage of production. Key machinery includes cleaning, roasting, cooling, and grinding machines, essential for transforming mung beans into a coIee alternative. The mung bean coIee is packaged in resealable brown craft paper to preserve freshness. Processing tools like moisture content analyzers and bean samplers ensure quality, while safety equipment, including fire extinguishers and personal protective gear, is maintained for worker safety. OIice equipment aids in inventory management and record-keeping. The customer journey begins with awareness, driven by social media marketing and product displays. Customers research the product online, comparing it to other alternatives, before making informed purchasing decisions at pop-up booths or online platforms. The production operations flow chart details each stage, starting with sourcing high-quality mung beans from local farmers to support sustainability and minimize transportation emissions. The roasting process is meticulously controlled to enhance flavor, followed by grinding for optimal brewing consistency and also then infused with cinnamon for a unique aroma addition. Eco-friendly packaging preserves freshness, and the finished product is distributed through various channels, including pop-up booths and online platforms. Direct customer interaction through knowledgeable staI and online support enhances the buying experience and fosters brand loyalty. e. Management Feasibility Thank Brew It's Friday operates as a manufacturing and retail business, specializing in a caIeine-free coIee alternative made from roasted mung beans. The company is structured with three core departments: operations, marketing & sales, and finance & administration, all under the oversight of the CEO/Founder. The operations team is responsible for the product's roasting, packaging, quality control, supply chain management, and building partnerships with local mung bean farmers. The marketing & sales team concentrates on digital marketing, brand promotion, and expanding the products presence in local cafes, supermarkets, and online platforms. Meanwhile, the finance & administration team handles accounting, human resources, and compliance with legal and tax requirements. This organizational structure is designed for eIiciency and flexibility to accommodate the business's growth. In addition to its organizational layout, the company's policies demonstrate a strong commitment to sustainability, quality control, and customer satisfaction. By sourcing locally and utilizing eco-friendly packaging, Thank Brew It's Friday advocates responsible farming practices and strives to minimize its environmental footprint. The company's human resource policies prioritize fair recruitment, employee retention, and professional development, fostering a positive and supportive work environment. Marketing eIorts are tailored towards health-conscious consumers, highlighting the benefits of mung beans and sustainable living. With clear operational guidelines and a steadfast dedication to its core values, Thank Brew It's Friday is positioned for growth in the caIeine-free beverage market while upholding its commitment to sustainability and community support. f. Financial Feasibility Thank Brew It's Friday has an initial investment of PHP 1,000,000 that will be contributed by 6 owners. This section analyzed its financial capability in terms of profitability, liquidity, and stability, and it indicates the increasing gross profit and net profit margin starting from 2025 to 2029 due to its eIective cost management and increasing sales. Liquidity ratios indicate initial strong financial health, though declining over time, it suggests the need for careful management of short-term assets. The business plans to use more debt for growth while maintaining a manageable debt-to-equity ratio, with ROl steadily rising as the company matures.

Sales are expected to increase annually, supported by incentives for early customer payments and eIicient expense management, including labor, utilities, and supplies. Costs are projected to rise due to inflation, aIecting both production and operating expenses, with adjustments in product pricing to preserve profit margins. Initial setup costs include registration, licensing, equipment, and employee expenses, while additional permits from government and leasing authorities are required to operate within the SM mall and ensure legal compliance. The balance sheet and projected financial statements reveal positive growth in assets, revenues, and partners' equity over five years, positioning Thank Brew It's Friday for sustained success in a competitive market. g. Socio-Economic Feasibility Thank Brew It's Friday benefits the economy by encouraging sustainable agriculture and supporting local farmers. Mung beans are nitrogen-fixing crops, which reduce the need for chemical fertilizers, lower agricultural costs, and improve soil fertility. By sourcing mung beans locally, the company supports rural economies and generates economic opportunities in a variety of industries. The growing demand for alternative, healthconscious beverages enable Thank Brew It's Friday to enter new markets, create jobs, and generate revenue. Furthermore, the company's use of sustainable packaging is consistent with environmentally friendly trends, advancing the circular economy through practices that encourage reducing, reusing, and recyclin

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