PaBurrito / Arenas, Lionhel A., Atalia, Proleta Rio C., Banez, Ruth G. [et.al]. 6

Business Plan: (BSBA major in Management) - Pamantasan ng Lungsod ng Maynila, 2011. 56

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EXECUTIVE SUMMARY: Description of Business: PaBurito is a food stall business that serves Filipino Style Burritos. Burrito is Actually a Mexican food but is given twists to come up with delicious and unique products. The business will offer not just a special flavoured Burrito but also those spiced up with original Pinoy dishers. Providing healthy kind of beverages that matches up the overflowing taste of our product is also the main goal of the business. It will lead to total gratification of the customers. PaBurito will make a name in the food industry for it will introduce a unique style of Burritos that will go something like this in town, Innovative products combined with classic Pinoy taste! Company Summary: PaBurrito provides Filipino Burritos & refreshments at reasonable prices. A sole proprietor will manage the business. The store will be composed of a store manager (owner of the business) and two store crews. The name of the business PaBuerrito came from the word Paborito.- the Filipino word for favourite. It is also in rhyme with the word Burrito, the Mexican food wherein our product has been inspired to. The name of the business best describes what it want to achieve in the long run - to be every Filipino's favourite and every customer's preferred food anytime of the day. The proprietor came up with a food business because of his love for different kinds of food specially Mexican and Filipino cuisine. He loves sharing good food and like so many of us, he's life is busy and full with, much to do, and little time to do it. These reasons gave him an idea to serve people with recipes that are a breeze to make and a treat to serve. At the same time, he wants to provide the customers yummy and healthy foods with a twist of something classic, and that is Pinoy dishes. Our one of a kind Filipino style Burritos will be produced using high quality and healthy ingredients. Making our patrons gratified with our products is a great indication of bringing a remarkable profit to the company. Utilizing several kinds of marketing techniques and tools such as tarpaulins, posters and flyers, PaBurrito will be known as a venture with unique products. We all know that Filipinos are always interested about products which offer something new and different compared to the products of other food businesses and establishments. PaBurrito's competitors are Turk's Shawarma, 7 Eleven, Plato Wraps, KFC and other food stalls nearby the chosen location. Competition is a big factor in choosing our own kind of business and product. Collateral: There is no need for collateral because the business will get its capital from the personal funds of the proprietor himself. The cash is sufficient enough for the starting capital of the business. Use of Proceeds: The initial capital of the business is Php 300,000.00 for the year. It will be used for the rental of commercial space, acquisition of equipment and supplies, advertising, and promotional activities and other expenses. Management: PaBurrito will be supervised by Mr. Juan Miguel Ramos. He will be the store manager and is assisted by two (2) store crews in its daily operation. The store crews will be those who will cook and serve food for the customers. They are also in charge of maintaining cleanliness and orderliness on the store. Store hours are from 9:00 am to 9:00 pm every day. This management team will work together to prove that this kind of business is worth pursuing. Product and Competition: Being the first to provide Filipino Style Burritos in town, it is advantageous for the business. It could bring a wide range of target market. Future product plans lined up for the next year of operations can broaden this market. We will also offer healthy beverages such as real fruity shakes. Our products will be the stepping stone of the company to be recognized as one of the most admired food business in the said location. It is a good way of competing with the other food establishments.

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