Antremos: Antibacterial mosquito repellent pill soap 6

Feasibility Study: (BSBA major in Marketing Management) - Pamantasan ng Lungsod ng Maynila, 2023 56

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Executive Summary a. Business Description Greenlife Republic Co is a business that promotes healthy and safe measures against dengue through its product ANTREMOS. ANTREMOS is a new innovative mosquito repellant soap to the market which is an environmentally and eco-friendly variety of repellant soap Greenlife Republic Co established its branch at a building located at 16 Republic Avenue Barangay Holy Spirit, Quezon City (QC) via Commonwealth Avenue The Greenlife Republic Co. would be operating as a general partnership with 10 members It was decided to be a general partnership as a legal form of business organization in which two or more individuals will equally share the company's assets and liabilities under the contract.. b. Market Analysis Greenlife Republic Co.'s ANTREMOS soap belongs to the Mosquito Repellent Industry. This industry has been steadily growing in demand due to the rise in global population, migration to urban areas, and evolving rural villages to suburban areas which have caused mosquitoes to move from rural areas to urban areas and adapt to their new environment. In addition, global warming and an escalation of mosquito-borne diseases such as dengue, malaria, and Zika have also led to this growth in demand. The global pandemic, which caused lockdowns in the early months of 2020, impacted and caused a change in the market. The industry was valued at USD 6.9 billion in 2021 and is projected to reach USD 9 billion by 2026, at a Compound Annual Growth Rate (CAGR) of 5.6% between 2021 and 2026. Quezon City is considered a dengue hotspot in the National Capital Region, registering 1210 dengue cases and an increase of 129 80% from the previous year from January to July. which makes the city the ideal target market and establishment of the company. The target market of ANTREMOS soap is 18-55 years old and lower to middle-class income earners The company's direct competitors, based on the type of mosquito repellent and are also the basis for the supply analysis, are Osana soap, Avon Care Antibacterial Citronella soap, and Madre de Cacao soap. The indirect competitors are Baygon, Off Lotion, and MoskiShield The company's projected market share in the Philippines is 06% for the first two years (2023-2024) of the business and is expected to gradually grow The projected market share of the company in Barangay Holy Spint is a consistent 39.79% for the first five years (2023-2027).. c. Marketing Feasibility Marketing Feasibility is one of the important aspects in the study wherein it tackles the business venture where it introduces the innovative product that the business will produce to the market The business location was suitable as it will encounter major issues due to its existing competitors. Swot analysis discussed the strengths, weaknesses, opportunities, and weaknesses that lead to the company strategy development. Pestle analysis that tackles the external factors that influence the Greenlife Republic Co. A marketing mix that set Greenlife Republic Co. into action or the Greenlife Republic Co. tactics to promote its brand and product in the market. And the pricing structure where the company decides what price will be set when Antremos will be introduced to the market. d. Technical Feasibility The technical aspect focuses on discussing the business and product specifications such as the product's name ANTREMOS a term for Antibacterial Mosquito repellent pill soap that is created to target the increasing dengue cases here in the Philippines. The soap is packed with heath benefits and can be used as an insect repellent infused with an antifungal agent, and can even if the mood and or fight fatigue due to its citroneta fragrance The location and establishment of the business will be on Barangay Holy Spirit in QC via Commonweath avenue According to Philippine Statistics Authority (PSA), the barangay itself nas approximately 111.901 population, The establishment will be placed along the community where its residents have access. The office and production layout of the business establishment will be divided into spaces with different use and functions, such as a storage room and a selling area in this aspect of the study, there will be detailed information about the cost of the production. including the expenses of the equipment and the machinery that the company will use for its production. Alsa enlisted here are the ingredients and the suppliers that supplies will come from This section also indicates the action plan in case of an emergency and what the assigned employees will do on their part once the unthinkable happens. The procedure of the soap will also be indicated in this part to further explain the process of making the soap and the importance of how to properly make it. The details regarding the packaging of the product are also listed. Future expansion is also featured in this section, as well as the production schedule to determine the timeline of the business. The plans for the application of the Securities and Exchange Commission Self-Regulatory Organization Registration, Philippine Standard Certification, and patent are also written here, as well as the step-by-step filling . e. Management Feasibility The management aspect is an important part of the business, it indicates the feasibility can start the business. First, it indicates if it's capable of having a sustainable business with the help of proponenta money and financial assistance from their families and friends if needed. Then, it schedules when and where the business would be placed while dealing with the required legal statements When all of those are done, the management aspect will deal with hiring employees and planning on how to keep their employees well-trained with good training and the right wages that were based on their position at work and minimum wage at NCR. With the help of the management aspect, all legal requirements and the right care for the business and its employees are well taken care of. f. Financial Feasibility The financial part of the paper sometimes referred to as financial feasibility, guides in determining whether or not a business plan is viable or even feasible. It evaluates the overall costs associated with establishing, performing, and maintaining the company, the competitiveness of the market and the economy, the projected return on investment (ROI), and forecasted liabilities. Greenlife Republic Co's objective is to pack approximately 13,319 total packs of ANTREMOS each month, a total of 159,825 packs per year that contains 150 pieces of soap. The selling price will cost P30.00 for each pack that is assumed to have a 150% markup. Greenlife Republic Co provides a capital of P2,000,000.00 from each of the owners, as it is equal to the initial project cost for the year 2022. However, they expect that it takes only five months to receive returns from their investment since the company will have almost 399,562.50 per month. Also, the business considers mandatory contributions such as SSS, PhilHealth, and Pag-IBIG, as well as pre-operating expenses for business permits and licensing that will cost P5,620.00 and are assumed to remain constant for five years. g. Socio-Economic Feasibility According to the Department of Health (DOH), from January 1 to June 18. 2022, the Philippines had 51,622 dengue cases. Furthermore, data from the DOH showed that 7.451 dengue cases were recorded in the NCR from January 1 to July 23 this year. That's why dengue snow identified as one of the most prevalent transmitted diseases. Researchers chose the Barangay Holy Spint as it was one of the 10 barangays with the highest dengue population in Quezon City Business is beneficial to the government, economy, and society. First, the company helps the Philippine government by providing antibacterial mosquito repellent pill soap to prevent dengue infections. This will serve as an additional intervention for them. Second, the business will be beneficial to the economy since dengue diseases serve as a burden to the Philippines health and economic costs Lastly, the business of producing ANTREMOS will give extremely personal protection to a large number of residents. Over time, ANTREMOS will be able to have their machinery in producing soap easier and faster.

There are no exceptions to the market since the company will expand wherever it is needed to aid people, especially in other places considered dengue hotspots in the country. Meanwhile, ANTREMOS is looking into ways to lower the price of the soap even further, increase the number of bars produced every month, and expand the number of individuals supported by the venture. Considering ANTREMOS has previously been proven to be effective as an anti-mosquito repellent, it will be possible to produce it in a variety of locations as demand grows.

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