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Effectivess of affiliate marketing to the buying behavior of marketing students at Pamantasan ng Lungsod ng Maynila 6

By: Bernabe, Althea Jade B.; Cruz, Trisha Dylian; Morales, Marizzen T.; Sangel, Orvin Neo P.; Tutanes, Ayessa Chloe O.; Warque, Danna Loise T. 4 0 16, [, ] | [, ] |

Contributor(s): 5 6 [] |

Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; 202346Edition: Description: 103 pagesContent type: text Media type: unmediated Carrier type: volumeISBN: ISSN: 2Other title: 6 []Uniform titles: | | Related works: 1 40 6 []Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | LOC classification: | | 2Other classification:

Contents:

Action note: In: Summary: ABSTRACT: This study aimed to investigate the effectiveness of affiliate marketing to the buying behavior among Marketing Management students at Pamantasan ng Lungsod ng Maynila. A survey questionnaire was administered to 186 respondents, and the findings revealed several insights. Affiliate marketing, social media marketing, and content marketing emerged as the top three digital marketing strategies encountered by the marketing students. Factors such as the purchase decision-making process, trust in promoted products/services, brand awareness and knowledge, and world-of mouth recommendations influence the likelihood of Marketing students at PLM to purchase through Affiliate marketing. The results indicated that there was a significant difference when people were grouped based on weekly allowance/income grouping, unlike when the respondents were grouped based on their sex and year level. The study also provided the following recommendations for students and consumers: Students may explore career opportunities in affiliate marketing by gaining knowledge and experience in certain fields and consumers should familiarize themselves with various techniques, consider incentives, prioritize trustworthy affiliates, and evaluate products aligning with their needs and values to navigate affiliate marketing effectively. Other editions:

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Item type	Current location	Home library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	PLM	PLM Filipiniana Section	Filipiniana-Thesis	HF5415.32 B47 2023 (Browse shelf)	Available		FT8219

Total holds: 0

Business Research: (BSBA major in Marketing Management) - Pamantasan ng Lungsod ng Maynila, 2023 56

ABSTRACT: This study aimed to investigate the effectiveness of affiliate marketing to the buying behavior among Marketing Management students at Pamantasan ng Lungsod ng Maynila. A survey questionnaire was administered to 186 respondents, and the findings revealed several insights. Affiliate marketing, social media marketing, and content marketing emerged as the top three digital marketing strategies encountered by the marketing students. Factors such as the purchase decision-making process, trust in promoted products/services, brand awareness and knowledge, and world-of mouth recommendations influence the likelihood of Marketing students at PLM to purchase through Affiliate marketing. The results indicated that there was a significant difference when people were grouped based on weekly allowance/income grouping, unlike when the respondents were grouped based on their sex and year level. The study also provided the following recommendations for students and consumers: Students may explore career opportunities in affiliate marketing by gaining knowledge and experience in certain fields and consumers should familiarize themselves with various techniques, consider incentives, prioritize trustworthy affiliates, and evaluate products aligning with their needs and values to navigate affiliate marketing effectively.

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