A PUBLIC RELATIONS CAMPAIGN ON THE ACCEPTABILITY OF IRON FORTIFIED RICE (March 2004) / Aquino, Ann Marie D.; David Alfoncia C. and Lim, Rachelle S. 6
By: Aquino, Ann Marie D.; David Alfoncia C. and Lim, Rachelle S. 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; 200446Edition: Description: 28 cm. 40 ppContent type: text Media type: unmediated Carrier type: volumeISBN: ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | LOC classification: | | 2Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Filipiniana Section | Filipiniana-Thesis | 2004 (Browse shelf) | Available | FT3400 |
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Thesis (Undergraduate) Pamantasan ng Lungsod ng Maynila ,2004.;Bachelor in Mass Communication. 56
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ABSTRACT: This study is aiming to conceptualize an intensive public relations campaign for the acceptability of the new program of National Food Authority, the Iron Fortified Rice. The campaign hopes to increase awareness of Iron Fortified Rice through its institutional advantage and the law that mandates it. The public of this campaign are the consumers and rice manufacturers and distributors. The SMCR Model of Communication was used in this study and the design was descriptive research. Document analysis, interviews and library research was also used in this study. The interview conducted was used for the development of the public relations campaign.
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