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PHILIPPINE HIGH SCHOOL FOR THE ARTS : THE YOUNG ARTISTS' HAVEN IN MAILING (March 2006) / Gutierrez, Mark Alfred S.; Hui, Daniel Voltaire B.; Orquial, Mary Grace B.; Ranches, Merlissa M. and Santos, Laurence Ann V. 6

By: Gutierrez, Mark Alfred S.; Hui, Daniel Voltaire B.; Orquial, Mary Grace B.; Ranches, Merlissa M. and Santos, Laurence Ann V. 4 0 16, [, ] | [, ] |

Contributor(s): 5 6 [] |

Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; March, 2006.46Edition: Description: 28 cm. 162 ppContent type: text Media type: unmediated Carrier type: volumeISBN: ISSN: 2Other title: 6 []Uniform titles: | | Related works: 1 40 6 []Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | LOC classification: | | 2Other classification:

Contents:

Action note: In: Summary: ABSTRACT: The research was designed to formulate an effective PR Campaign for the Philippine High School for the Arts to generate awareness and support among potential corporate benefactors. The PR Campaign plan would provide Philippine High School for the Arts with new programs, activities and the most appropriate PR tools directed to its key stakeholders which are potential corporate benefactors, These new programs, activities and tools were categorized into four major strategies : information dissemination, events, promotional and organizational activities. The information dissemination activities would provide each potential corporate benefactor with an information kit complete with a manual, a brochure and an audio-video cd. The events activities would include music, dance and theater productions. A touring exhibit would be done for promotional publics would be consolidated toward constructive and long-term commitment and engagement. Other editions:

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Item type	Current location	Home library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	PLM	PLM Filipiniana Section	Filipiniana-Thesis	2006 (Browse shelf)	Available		FT4048

Total holds: 0

Thesis (Undergraduate) Pamantasan ng Lungsod ng Maynila, 2006.;Bachelor of Science in Mass Communication. 56

ABSTRACT: The research was designed to formulate an effective PR Campaign for the Philippine High School for the Arts to generate awareness and support among potential corporate benefactors. The PR Campaign plan would provide Philippine High School for the Arts with new programs, activities and the most appropriate PR tools directed to its key stakeholders which are potential corporate benefactors, These new programs, activities and tools were categorized into four major strategies : information dissemination, events, promotional and organizational activities. The information dissemination activities would provide each potential corporate benefactor with an information kit complete with a manual, a brochure and an audio-video cd. The events activities would include music, dance and theater productions. A touring exhibit would be done for promotional publics would be consolidated toward constructive and long-term commitment and engagement.

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