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A PERCEPTION STUDY ON THE PREFERRED TELEVISION ADVERTISING APPEALS FOR COMMERCIALS OF SMART COMMUNICATIONS, INC. (May 2010) / Jay Em H. Morales, and Sweet V. Ramos. 6

By: Morales, Jay Em H. and Ramos, Sweet V. 4 0 16, [, ] | [, ] |

Contributor(s): 5 6 [] |

Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; 201046Edition: Description: 28 cm. 102 ppContent type: text Media type: unmediated Carrier type: volumeISBN: ISSN: 2Other title: 6 []Uniform titles: | | Related works: 1 40 6 []Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | LOC classification: | | 2Other classification:

Contents:

Action note: In: Summary: ABSTRACT: The study determined the preferred television advertising appeals of consumers for products and services of Smart Communications, Inc. The study focused on the consumers' preferences. These consumers are the respondents that the researchers encountered in the selected shopping malls in Metro Manila. Aside from their preferences, they were also asked for their reasons for such preferences and the effects of the television advertisements to them. Major findings were revealed in the study. The researchers found that the most preferred and advertising appeals among the majority of the sample size are jingles, testimonials' and celebrity endorsement. The effects of the advertisements to the respondents were also discussed. The results and conclusions drawn up from this study may provide recommendation to Smart Communications, Inc. on what appeals the company may use to increase the interest of the consumers in patronizing their products and services. Other recommendations were also made for further studies. Other editions:

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Item type	Current location	Home library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	PLM	PLM Filipiniana Section	Filipiniana-Thesis	2010 (Browse shelf)	Available		FT5874

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Thesis (Undergraduate) Pamantasan ng Lungsod ng Maynila, 2010.;Bachelor of Mass Communication. 56

ABSTRACT: The study determined the preferred television advertising appeals of consumers for products and services of Smart Communications, Inc. The study focused on the consumers' preferences. These consumers are the respondents that the researchers encountered in the selected shopping malls in Metro Manila. Aside from their preferences, they were also asked for their reasons for such preferences and the effects of the television advertisements to them. Major findings were revealed in the study. The researchers found that the most preferred and advertising appeals among the majority of the sample size are jingles, testimonials' and celebrity endorsement. The effects of the advertisements to the respondents were also discussed. The results and conclusions drawn up from this study may provide recommendation to Smart Communications, Inc. on what appeals the company may use to increase the interest of the consumers in patronizing their products and services. Other recommendations were also made for further studies.

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