Mungrow, Mongo seed production in Amadeo, Cavite Miggle Antonio D. Abento, Aira Floreine L. Alvarez, Grece Angellie T. Aquino, Ma. Sabriana H. Bobis, Kathleen D. Bronburac, Kenedy S. Funa, Rhaizelle G. Laus, Jamela Nicole L. Oriel 6

Feasibility Study: (BSBA major in Business Economics) - Pamantasan ng Lungsod ng Maynila, 2023 56

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Executive Summary a. Marketing Feasibility The low local production relative to the demand for mongo beans in the country, based on the demand analysis and supply analysis conducted, is one of the reasons MunGROW formulated the business. The company has chosen to target vegetable distributors as its primary market. This decision was made to simplify the company's operations and reduce costs. The company has also decided to use a concentrated targeting strategy, which means that it will only produce enough mongo beans to meet the demand of the vegetable distributor with which it has a contract. This strategy will allow MunGROW to grow steadily and avoid any unnecessary expenses. MunGROW will market itself as a cheap product but with excellent quality as MunGROW would sell the product to vegetable distributors that supply different groceries around Metro Manila. Production yield was also computed in this section, which is used to project sales for future years by getting the farm's normal capacity. It is expected that the farm would produce 15.75 MT in 2024 with 50% of the 5,000 sqm space were used for mongo farming. The marketing aspect also focuses on how the company would market itself through the market using different marketing strategies. The marketing strategy for the mongo beans will include a brand awareness campaign, social media campaign, product launch campaign, and video marketing campaign. The brand awareness campaign will involve attending business programs organized by institutions for sponsorships. Moreover, social media campaigns will include launching the product through scheming viral campaigns and providing teaser campaigns and infographics. And lastly, the video marketing campaign will include creating videos that show the process of farming mongo beans and the benefits of eating mongo beans. Lastly, for the marketing aspect, the 4Ps of marketing and SWOT analysis was conducted for MunGROW to understand its market and its own position in the market. This comprehensive self-assessment of the company gives an insight into what it should work on, is doing great at, opportunity assessment, and possible threats that MunGROW can base its decisions on when it comes to planning decisions for the company. b. Technical Feasibility The technical aspect encompasses the discussion on the operational procedures of MunGROW and all the relevant components that make up the process of establishing the firm. Furthermore, it includes pertinent information regarding the product's description, production, selling process, and cost. In expounding the details regarding the product, the significance of the mongo bean for most farms, specifically Payapa Integrated Farm, lies in using its nitrogen for soil preparation. Apart from its benefits and uses mentioned in the rationale, the researchers further unpacked its profitability potential through the ocular visit at Barangay Buho in Amadeo, Cavite. The discourse with the farm owner allowed the proponents to explore the possible uses of mongo - not just producing it as food for consumption. He further advised that the researchers consider long-term operations that could emulate their integrated farm's zero waste management system. The discussion also opened the possibility of having good quality rejects, wherein the only standard the product did not Conform to is its size. He explained how we, as farmers and researchers, could attempt to create another finished product out of these excesses. The interview also provided information on joining cooperatives and associations and contacting contract buyers to get the target demand in a given timeframe. In line with this added information on the product's potential, the production process revolves around the cultivation of mongo beans in Amadeo, Cavite. The estimated timeframe of the production process is three months minimum, given that mongo beans take 72 days to fully mature. In this part, the role of MunGROW farmers is also enunciated. They will ensure that the mongo beans get adequate sunlight and water and are free from pests and diseases. In terms of contingency measures for the production, the farmers will ensure that mongo beans do not receive excessive amounts of nitrogen; otherwise, they will fail to bloom flowers. Subsequently, in determining the product cost, the researchers referred to the prevailing aggregate farmgate price of green mongo beans according to the Philippine Statistics Authority's market survey for all mongo bean producers. Finally, the technical aspect also necessitates the inclusion of the inventory flowchart, schedules, fixed assets and supplies, site location analysis, utilities, and other safety and disposal measures. c. Management Feasibility The main product of MunGROW will be mongo beans (Vigna radiata) that will physically cater to the needs of the local market. The partners chose to engage in the production and selling of mongo beans because it is a robust, thriving industry, given that mongo beans have been historically the staple food of millions of Filipinos, regardless of their background. The plantation of mongo beans will be centered in Amadeo, Cavite, because the municipality is generally accessible to many potential local markets that would drive down transportation costs and mitigate the repercussions of high, prolonged inflation on the firm's financial standing. The selected form of ownership for MunGROW is through a general partnership, wherein all comprising partners are mandated to contribute money and render their services for the firm's day-to-day operations. Furthermore, each partner will have an equal share in the profits and net loss that will accrue to the firm. Therefore, the partners must register the partnership under the Securities and Exchange Commission (SEC) to operate as a general partnership legally and rightfully. Secondly, partners must register the general partnership as a Barangay Business Micro-Enterprise (BSBME) under the DTI to gain generous tax incentives. Thirdly, the firm must submit requirements to the Bureau of Plant and Industry (BPI) to allow the firm to import goods when needed and export goods when tolerable. Fourth, the taxable general partnership as a corporation must procure a tax identification number from the BIR to avoid possible tax evasion charges. Fifth, the firm will secure various municipal licenses and permits from the Amadeo Business Processing and License Office to ensure that the firm follows national laws and policies and local ordinances. Lastly, the firm's future development must apply as part of the Upland Cavite Farmers Association (UPCAFA) to explore potential partnerships and engage with potential buyers of mongo beans. Aside from all partners being involved in the daily operations, the partners are also designated with significant positions attached with strenuous job descriptions and requirements to ensure that the laws and policies of the organization are adequately implemented and appropriately executed. In addition, the designation of positions is meant to prepare the partners to devise strategies and delineate tactics to solve countless problems that may threaten the firm's development. d. Financial Feasibility The financial aspect focuses on the projected financial situation of MunGROW and evaluates the agribusiness in terms of its profitability, liquidity, and financial position. This aspect includes the required capital of the firm to start its operations and the amount contributed by the partners. In addition, it provides a holistic view of MunGROW's 5-year forecasted financial performance through financial statements - income statement, balance sheet, cash flow, and partners' equity - which are all useful in determining MunGROW's overall performance and financial health. In line with this, there is also a breakdown of expenses and assets included to give a clearer understanding of the individual amounts of things the firm needs to spend money on. Specifically, the total required investment of MunGROW is PHP 662,944.57, of which 50% of the total value will come from equity and of which the remaining 50% will come from a loan.

Fortunately, farming loan programs provide startup farmers with an additional source of investment with zero interest and are payable for up to 5 years, Moreover, the profit-loss share of all partners is equally divided for 12.5%, and each partner's contribution amount to PHP 41,434.04. As for the financial statements, the Statement of Comprehensive Income of MunGROW says that the firm will have a net profit of about PHP 400,000.00 in its first year of operations. In terms of its liquidity, the projected cash and cash equivalent of MunGROW at the end of its fifth year of operations has an estimated value of PHP 2,500,000.00. Lastly, the balance sheet, which states the firm's financial position, shows that MunGROW will be able to pay its loans in the fifth year completely and that MunGROW will have a positive net worth for the forecasted five-year duration. e. Socio-Economic Feasibility The socioeconomic aspect of this study discusses and encompasses the social and economic contributions of the business in accelerating economic growth, particularly in the agricultural sector. It delivers the general aims and objectives of the company in various categorized facets, which would be the primary beneficiaries of these socioeconomic plans of MunGROW. Moreover, it is worth noting the given emphasis of the paper on the critical role of the subsistence economy and the agricultural sector in the aggregate progress of the nation. Such means are done through continuous and increasing amounts of agricultural outputs such as mongo, in addition, to income-generating opportunities and monetary contributions through tax revenues collected by the government. There are generally three categories in which the specific plans and contributions are structurally aligned. T

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