Banana Farming: A feasibility study on lakatan banana production Allyson Mae I. Bernardo, Kristine Joy P. Camacho, Ian Rhel Angelene C. Galardo, Pamela Marie A. Juanillo, Lauren Jilian B. Ortiz, Lei Nicole N. Santos, Rudolf P. Suyat 6

Feasibility Study: (BSBA major in Business Economics) - Pamantasan ng Lungsod ng Maynila, 2023 56

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Executive Summary a. Business Description The Juans Farm is the business's name and will be located at Luma. Barangay Mahabang Kahoy Cerca, Indang Cavite. It aims to produce fresh and affordable Lakatan bananas in all public markets in the province of Cavite. The agribusiness will be under a general partnership composed of seven (7) partners that will equally contribute and endure its losses. The starting capital of the business will come from each partner's savings with a contribution amounting to Php 1,900,000. Lakatan bananas need at least 8-12 months before they can be harvested and delivered to public markets. Utilizing qualitative data gathered from the interviews of local farmers in Indang, the methods and processes of The Juans Farm will include traditional and modern techniques to maximize its advantages. The adaptation and development of both techniques will help produce high-quality Lakatan bananas that improve the health of its consumers, and even the livelihood of its farmers. To reach its target market, The Juans Farm will distribute Lakatan bananas directly to each public market in Cavite through its distribution system. b. Marketing Feasibility This section determines the market feasibility of The Juans Farm as it takes into account the business's marketing strategies as well as the demand and supply that may impact the business where the authors conducted Key Informant Interview (KIl) and Survey with other Lakatan banana farmers within Indang, Cavite. The business's competitors were determined based on the document provided by the Municipal Agricultural Office of Indang. Cavite, which listed the different farmers of Indang under different associations. Located in Luma, Barangay Mahabang Kahoy Cerca, in Indang, Cavite. The target market of The Juans Farm is vendors of Lakatan bananas that own fruit stalls in any public market within Cavite. This section also explains the pricing method used as the main strategic approach along with other factors that may affect the demand. Moreover, the primary tools used in introducing The Juans Farm to a diverse market are elaborated in this section, utilizing interpersonal connections and social media platforms. Overall, the information discussed in this section aims to help in maintaining the growth of the business. c. Technical Feasibility This section of the study goes through all of the production processes and business operations wherein it specifies the physical properties of the product itself as well as its market presence. The plant layout, size, and structures of the facility are also provided in order to determine company operation and feasibility. This section also lists the necessary machinery, tools, utilities, equipment, and supplies along with their corresponding costs. The distribution channel of agribusiness is also stated as it is a critical component of marketing management. This distribution channel serves as a market intermediary wherein the business is involved in the process of transferring commodities to vendors of public markets in Cavite. d. Management Feasibility The Juans Farm incorporates a number of managerial aspects that will improve the organization of the business. It is a partnership between seven (7) Owners, wherein each owner will have their respective positions to manage the agribusiness. Such positions will include a general farming manager, that oversees all aspects of farming operations, ranging from planning to management. This particular section of the study also encompasses the vision and mission of The Juans Farm, along with its organizational goals, capitalization, organizational structure, manpower requirements, salaries and compensation, employment and training, organizational policies, services offered, and legal requirements necessary to operate the firm. e. Financial Feasibility The Juans Farm, with a land area of 5,000 square meters, utilized 4.830 Square meters of land for its Lakatan banana plantation, at a cost of thirteen million three-hundred fifty (Php 13,300,000.00) pesos. The office building and storage were constructed on the remaining land area. After the harvest period the plantation can yield a total of twenty thousand four-hundred (20.400) kilograms of Lakatan banana, nine thousand six-hundred sixty-six (9.666) Lakatarn seedlings, and five-hundred ten (510) Lakatan flowers or hearts. The farm can earn up to one million seven-hundred four thousand eight-hundred Seven (Php 1,704,807.20) pesos in gross protit in its first year, increasing by at least 0.10 percent every year. f. Socio-Economic Feasibility This section discusses the various impacts created by the establishment of The Juans Farm. Such impacts, both harmful and beneficial, revolve around social, economic, and environmental aspecs relevant to agribusiness and its current problems. It elaborates how The Juans Farm will contribute to achieving the common goal of the community under each aspect, ranging from consumer behavior, economic growth, environmental conservation, and cultural awareness. It would also discuss unfavorable effects due to its establishment, such as the reduction on product pricing and strained market share.

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