VeggieFruit Scoops: A feasibility study on vegetable fruit ice cream 6

Feasibility Study: (BSBA major Business Economics) - Pamantasan ng Lungsod ng Maynila, 2024 56

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Executive Summary a. Business Description Veggie & Fruity Delights Co. is a 2024- founded food firm. Ice cream has been fairly popular in recent years, especially during the summer, and is enjoyed by many people. In regard to this, running a company in the food sector, specifically, selling fruity and vegetable ice cream - is interesting as it offers numerous advantages. The purpose of The Veggie and Fruity Delights Co. is to create an innovative idea for this type of food business by combing fruits and vegetables to create dairy products that would appeal to a wide market. b. Management Feasibility The management aspect encompasses various elements such as the company's identity, its organizational structure, objectives including mission, vision, and values, ownership structure, job roles and qualifications, adherence to regulations, staffing process project timelines, employee compensation and benefits, and overall management viability. The company's owners have been chosen to operate as a general partnership, involving five individuals pooling their expertise in advertising, marketing, finance, and other resources. Profits and losses will be share according to agreed terms outlined in a formal partnership agreement. The partners, Nhelmhar C. Basa, John Renald C. Esquivel, Francheska Reinge H. Lalu, Josephine Cassandra M. Pana, Janna Marie M. Sangalang, will oversee financial matters, resource allocation, advertising, and maintaining production standards for VeggieFruit Scoops. They will also drive innovation and strategize for business growth. Veggie and Fruit Delights Co. recognizes the importance of regulatory compliance to ensure smooth operations and build trust with stakeholders. In addition to adhering to expectations regarding employee behavior and compliance with professional standards. c. Marketing Feasibility This section will outline the strategies employed by Veggie and Fruity Delights Co. to manage its marketing plan in relation to customer engagement and the dynamics of supply and demand for its products. Additionally, Chapter 3 of the study will delve into the various aspects of the company's marketing approach. d. Technical Feasibility When it comes to the Technical Aspect if Veggie and Fruity Delights Co., the company will provide technical information regarding its operations. It primarily focuses on improving production methods and the brand's reputation. Furthermore, its aim is to assess the products and determine the methods and other requirements necessary for producing vegetable and fruit ice cream. In this section, the proponents will elaborate on technical aspects of the business, encompassing the production process. The researchers will also elaborate on the ingredients, equipment, and tools, along with their estimated costs. The researchers would like to seek an explanation for the following: e. Financial Feasibility The financial component of a feasibility study delves deeply into the economic viability of a new venture, analyzing various aspects such as startup costs, ongoing expenses, cash flow projections, and future performance. This thorough examination is crucial as it forms the basis for potential investors' decisions on whether to invest in the business idea or not. Investors prioritize the financial section of a business proposal as it provides key insights into the project cost, potential sources of financing, detailed financial statement, relevant ratios, explanatory notes, and break-even point analysis. By thoroughly analyzing these financial elements, stakeholders can better understand the financial health and potential profitability of the proposed venture. f. Socio-Economic Feasibility In order to accurately assess the viability of a project amidst the present economic and social conditions in the Philippines, it's essential to evaluate its socioeconomic impact. This evaluation encompasses various factors including its contribution to the economy, its role in generating revenue for the government, its impact on society, and its environmental implications. This section focuses on understanding the overall effect of VeggieFruit Scoops on consumers and the country's economy. Veggie and Fruity Delights Co. will address the following inquiries pertaining to the socioeconomic aspects of the company.

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