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Comparative analysis on traditional and digital advertising budget of small food services in Ugbo Street, Tondo, Manila Borja, Janna Marie P., Constantino, Lorie Mae R., Evaristo, Princess Belinda P., Lui, Erica Anne S., Maranga, Erma G., Panganiban, John Jemuel A., Teñoso, Marvin D. 6

By: Borja, Janna Marie P., Constantino, Lorie Mae R., Evaristo, Princess Belinda P., Lui, Erica Anne S., Maranga, Erma G., Panganiban, John Jemuel A., Teñoso, Marvin D. 4 0 16, [, ] | [, ] |

Contributor(s): 5 6 [] |

Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; 4529246Edition: Description: 150 pagesContent type: text Media type: unmediated Carrier type: volumeISBN: ISSN: 2Other title: 6 []Uniform titles: | | Related works: 1 40 6 []Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | LOC classification: | | 2Other classification:

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Action note: In: Summary: ABSTRACT: The study investigates the critical aspect of budget allocation between digital and traditional marketing channels within Ugbo Street, Tondo, Manila's small food services, recognizing the significant role of small businesses in the Philippine economy. These businesses, pivotal in the food service industry, often struggle to sustain themselves due to economic shifts and inadequate survival strategies. The research seeks to understand how budget allocation decisions affect business performance, particularly in marketing. Through a comprehensive analysis of factors influencing budget allocation choices, including demographic profiles, budget capacity, business savings, customer awareness, competition, and target market considerations, this study aims to recognize the effectiveness of these allocations in achieving marketing objectives. The study delves into budget allocation decisions, emphasizing traditional vs. digital advertising. These factors significantly influence choices, with innovative strategies impacting budgets. As a result, post-hoc tests highlight nuanced impacts on monthly advertising budgets. Effective choices align with strategic marketing, particularly via social media, fostering success. Businesses embracing digital approaches show adaptability, focusing on ROI, supply-demand dynamics, and legal compliance. Overall, the research provides crucial insights into navigating marketing budgets in the dynamic digital age, stressing the need for a strategic and adaptable approach for sustained competitiveness. Other editions:

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Item type	Current location	Home library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	PLM	PLM Filipiniana Section	Filipiniana-Thesis	HD30 B67 2024 (Browse shelf)	Available		FT8608

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Research Paper: (BSBA major Business Administration) - Pamantasan ng Lungsod ng Maynila, 2024 56

ABSTRACT: The study investigates the critical aspect of budget allocation between digital and traditional marketing channels within Ugbo Street, Tondo, Manila's small food services, recognizing the significant role of small businesses in the Philippine economy. These businesses, pivotal in the food service industry, often struggle to sustain themselves due to economic shifts and inadequate survival strategies. The research seeks to understand how budget allocation decisions affect business performance, particularly in marketing. Through a comprehensive analysis of factors influencing budget allocation choices, including demographic profiles, budget capacity, business savings, customer awareness, competition, and target market considerations, this study aims to recognize the effectiveness of these allocations in achieving marketing objectives. The study delves into budget allocation decisions, emphasizing traditional vs. digital advertising. These factors significantly influence choices, with innovative strategies impacting budgets. As a result, post-hoc tests highlight nuanced impacts on monthly advertising budgets. Effective choices align with strategic marketing, particularly via social media, fostering success. Businesses embracing digital approaches show adaptability, focusing on ROI, supply-demand dynamics, and legal compliance. Overall, the research provides crucial insights into navigating marketing budgets in the dynamic digital age, stressing the need for a strategic and adaptable approach for sustained competitiveness.

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