Juan Long Bao / Acebedo, Alfonso Antonio V. Aquino, Kelsey P. Tupaz, Mark Daniel P. Vilela, Miko Q. Verceles, Ronald John G. 6

Feasibility Study: BSBA major in Business Economics) - Pamantasan ng Lungsod ng Maynila 2024. 56

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Executive Summary a.

Business Description Juan Long Bao is a business that wants to offer a convenient, flavorful, and culturally rich delicacy. It is a product of combining the Chinese delicacy of Xiao Long Bao with Tatak Pinoy flavors as fillings. Located in Market Plaza, Santa Ana, Manila, the Juan Long Bao wants to cater to the palate of Manileños who appreciate both deep-rooted Chinese influence in their cuisine and look for the distinctive taste of Tatak Pinoy flavors. The business concept revolves around creating a product line that includes dumplings with Tatak Pinoy fillings such as Tinola, Bulalo, Kaldereta, and a dessert option of Ube. b.

Market Analysis The marketing analysis conducted as part of this feasibility study aims to determine the potential market for Juan Long Bao's food business venture. This section will cover details such as the target audience, competition, and marketing strategies that will be employed for a successful launch and growth of the establishment. It involves both the market audience and Juan Long Bao itself in making inferences to establish the viability of the food business. To establish its presence in the market, Juan Long Bao created a brief but concise description of the product it aims to offer. The description includes basic details such as the flavor of the product and its price. Additionally, the food establishment designed a survey form to identify their target audience, who are willing to purchase and try the product. The survey results will serve as a basis for adjusting the product as needed. Subsequently, Juan Long Bao designed a short survey form that was filled out by their competitors. The data collected from this survey was then analyzed to forecast the supply and demand of the products offered by the food establishment. This data is essential for Juan Long Bao to determine the position of their company in the market. The results of surveys stated that there was an increase in the total supply from 2020 to 2024 from the different rates of increase in every identified competitor of Juan Long Bao. The said increase is ranged from 5% to 25%. On the other hand, it was found that the demand for Xiao Long Bao is 89.96% of the 18-31 years old population of Manila, while the demand for Juan Long Bao is 95.62% of the projected demand for Xiao Long Bao. By identifying these market forces, Juan Long Bao aims to gain a potential market share of 6% to 7% of the projected total supply when it enters the market. This aspect of the feasibility study will serve as a guide on how Juan Long Bao can build its presence in the market. c.

Marketing Feasibility The study aims to determine whether it is feasible to open a Juan Long Bao outlet on Market Plaza, H2J6+7VC, Suter Street Corner M. Roxas Street, 876 Santa Ana, Manila. The study intends to develop a unique and innovative snack that is a fusion of Chinese Xiao Long Bao with tatak Pinoy flavors bringing it to the market for public purchase. The study also aims to gather customer insights to refine the product in accordance with their preferences and create a memorable experience for them. Furthermore, the business wants to expand the product line by offering additional tatak Pinoy flavors and to be profitable for the business goals to be achieved. In addition, Juan Long Baon in the long term also aspires to foster cultural fusion through its snacks, create memorable customer experiences, achieve a significant presence in the food/Xiao Long Bao industry, use study insights for a positive return on investment, and have local branches nationwide to establish its market position. d.

Technical Feasibility Juan Long Bao is a budget-friendly snack that incorporates an infusion of Chinese and Filipino delicacies. It aims to satisfy the taste preference of Filipinos by blending signature Tatak Pinoy meals into the traditional Xiao Long Bao. The menu features four distinct flavors: Tinola, Bulalo, Kaldereta, and Ube. In every flavor, the total number of pieces per order consists of 5 Juan Long Bao. The price for tinola flavor is PHP 105, while for bulalo is PHP 110. Moreover, the kaldereta flavor is PHP 145, whereas the ube flavor is PHP 70. The production process of Juan Long Bao starts with the procurement of necessary ingredients. After securing a consistent supply of high-quality and cost-effective raw materials, the operation can now move into the manufacturing phase. This section Indicates the preparation for dough, soup. and filling Consequently, the process also involves advertisements and campaigns to attract potential consumers. After all these procedures, and getting enough sales for a period of time, a comprehensive financial report is required. This will guide the company to check which area needs improvement and develop strategic plans. It is also vital for the company to record and monitor fixed assets and supplies, and to find the best suppliers for these materials. Juan Long Bao lists the following; store tools, store supplies, equipment, office supplies, furniture and fixtures, and sanitary supplies. All of these supplies will be coming from one area which is in Paco Manila. In terms of the site location of the business, Juan Long Bao's establishment will be situated at H2J6+7VC, Suter Street Comer M. Roxas Street, 876 Santa Ana, Manila, 1009 Metro Manila. It will be a medium-sized commercial size with a total of 36 sqm for production and physical food sale operations. The establishment is divided into areas cooking and dining. Subsequently, the management will be operating six days a week, Tuesday is the non-operating day. The store opens at 12 pm up until 8 pm. Moreover, each employee is given an employee ID and uniform to have a distinct image in the market. e.

Management Feasibility Juan Long Bao is a food establishment that aims to offer culturally infused products featuring the rich culinary traditions of China and the delicious taste of Filipino delicacies. To achieve this mission, it is necessary to have a collaborative effort from both the store and office workers. Therefore, a management aspect has been included in the feasibility study to visualize the establishment's structure and understand the key responsibilities of the proponents in their respective positions. Juan Long Bao is a business venture founded by five partners who will collectively own and manage the company's internal and external operations. Every partner holds a specific position in the company and is responsible for certain key tasks. They will share responsibilities, profits, liabilities, and obligations. To bring the company to life, the partnership agreement needs to comply with legal measures. Therefore, the food establishment followed specific steps to register their business venture and ensure compliance with legal requirements. Thus, Juan Long Bao can legally operate their business for the public. Once all necessary legal permissions have been obtained, the company will begin recruiting employees for specific positions required for the store. These employees will be responsible for managing the store and ensuring the company's mission of offering innovative products from Juan Long Bao is achieved. To ensure fair compensation, the co-owners of the company have created a salary schedule that includes daily rates, overtime pay, 13th-month salary, and basic employee benefits. The food establishment has also established clear policies, rules, and regulations that both store and office staff are expected to follow. The management aspect of a business venture encompasses a detailed discussion of how the business will be initiated and what specific management responsibilities must be fulfilled to ensure the smooth operation of the store. It is crucial to identify and address these responsibilities upfront to lessen any potential legal issues that may arise during the course of business operations. f.

Financial Feasibility This aspect of the feasibility study of Juan Long Bao will evaluate the financial viability of the business venture. The study will cover basic accounting principles and complex financial sections. It will serve as a blueprint for the food establishment to help visualize the allocation of resources for the business. The chapter covered the entire breakdown of the financial costs of the venture. The project cost section provides the costs accompanying the pre-establishment of the venture. The total project cost is PHP 2,870,000. The source of financing will also be discussed, which will allow the company to identify where they will get the necessary funds to meet the initial project cost and enable them to operate. The financial aspect also includes the breakdown of all the sources of funding of the venture such as the initial investment of the contributors (70%) and the breakdown of the loan (30%) and its amortization schedule gamered from the bank. After evaluating the allocation of resources and estimating the associated expenditures, Juan Long Bao projected the revenues and expenses for the next five years of operation using the financial statement, income statement, and statement of cash flow. The food establishment also utilized various accounting tools such as break-even analysis and financial ratios to determine whether the company would experience a net loss or net gain. The starting break-even point in units is 74,220 units at an average selling price of 107.50 or has PHP 7,978,640.54 in sales. To summarize, the financial aspect of the feasibility study will provide transparent information to the company, allowing them to assess where assets are allocated, where fees are coming from, and where the company is heading. This information will serve as a foundation for the company to predict its success. g.

Socio-Economic Feasibility Juan Long Bao goes beyond being a food venture. Aside from offering a twisted type of dumpling, th

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