A feasibility study on Tapa Wrap

Executive Summary a. Business Description Tapa Wrap will offer an inexpensive meal for everyone, especially for students with a limited budget. We will provide them with excellent products and fresh ingredients that meet their appetites, along with various flavors, so they will not get sick of repeatedly eating the same flavor. Pastil being the concept source for this product, tapa wrap comes in various flavors. The main component in a tapa wrap is rice with shredded beef tapa on top. It offers six (6) different tapa variations that customers can choose from. It has Plain Tapa Wrap, which consists of plain rice and shredded tapa on top; Fried Rice Tapa Wrap; Cheesy; Spicy; combined Spicy and Cheesy, and Tapa Wrap with Coleslaw. Moreover, it can be eaten at any time of the day, and it is a complete meal wrapped in banana leaves. b. Market Analysis The study aims to ascertain whether it is feasible to open a Tapa Wrap outlet on 566-B Lakandula St, Tondo, Manila, Metro Manila, intending to provide delicious food that is both affordable and suited for everyone. In order to achieve its long-term business goals, Tapa Wrap must continue to be profitable. This will allow it to open more branches throughout Manila and nationwide, increasing its chances of generating profit that will be used to contribute to its growth. c. Marketing Feasibility This study will use marketing techniques such as a penetration pricing strategy that enables Tapa Wrap to increase its market share by attracting new customers inclined to recommend the product and attracting consumers from competitors. It reaches the marketplace, which will eventually lead to the cost of the goods increasing. Tapa Wrap is located near multiple establishments in Tondo, Manila, which is a suitable place to introduce an affordable meal with a wide variety of flavors at an affordable price. d. Technical Feasibility Tapa is the primary component of tapa wrap, which is shredded tapa served with rice wrapped in banana leaves. The business displays the equipment and tools used in production, along with other necessary elements for turning raw materials into finished goods that can be purchased. Tapa Wrap has operating procedures to create a conducive environment for staff to perform well. When the rice, tapa, and toppings are combined, it shows how to make a tapa wrap in efficient and environmentally friendly packaging. e. Management Feasibility The store established a management system to help the staff work efficiently due to the numerous divisions in occupations and sections where everything is organized following customer demands and purchases. The salary structure, as well as the duties and responsibilities of the staff, will be addressed in this section. The schedule and pre-operational activities are also provided. Tapa Wrap Store's daily operations include ensuring the business has the proper inventory, satisfying customers, managing money, and more. f. Financial Feasibility Financial: In establishing the business, Tapa Wrap was able to identify sources of funding, with the personal savings of the owners, which will contribute P150,000 individually for a total of 750,000, and the assets as the primary funding sources. The financial statement of this study will cover the operation as well as the income and expenses of this company for five years, from 2023 to 2027. The company contributed the required funds to finance and establish the proposed business. g. Socio-Economic Feasibility The affordable and delicious meals that Tapa Wrap Store offers will enable workers, students, and people nearby the store to save money. This business promotes our local dish, beef tapa, by adapting it to the popular Pastil trend, which offers a wide range of flavors that are well-liked by consumers. These flavors offer a pleasant combination and health benefits, such as being spicy and cheesy, making a tapa wrap with coleslaw the ideal meal for health-conscious consumers. Tapa Wrap also makes the economy more competitive by increasing productivity and competition in general and by providing new products, services, and production techniques to the market. Filipinos can improve their skills and expertise through job opportunities provided by Tapa Wrap Store. Their knowledge and skills will increase, and they will be able to contribute to the economy by substantially boosting it.

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Executive Summary a. Business Description Tapa Wrap will offer an inexpensive meal for everyone, especially for students with a limited budget. We will provide them with excellent products and fresh ingredients that meet their appetites, along with various flavors, so they will not get sick of repeatedly eating the same flavor. Pastil being the concept source for this product, tapa wrap comes in various flavors. The main component in a tapa wrap is rice with shredded beef tapa on top. It offers six (6) different tapa variations that customers can choose from. It has Plain Tapa Wrap, which consists of plain rice and shredded tapa on top; Fried Rice Tapa Wrap; Cheesy; Spicy; combined Spicy and Cheesy, and Tapa Wrap with Coleslaw. Moreover, it can be eaten at any time of the day, and it is a complete meal wrapped in banana leaves. b. Market Analysis The study aims to ascertain whether it is feasible to open a Tapa Wrap outlet on 566-B Lakandula St, Tondo, Manila, Metro Manila, intending to provide delicious food that is both affordable and suited for everyone. In order to achieve its long-term business goals, Tapa Wrap must continue to be profitable. This will allow it to open more branches throughout Manila and nationwide, increasing its chances of generating profit that will be used to contribute to its growth. c. Marketing Feasibility This study will use marketing techniques such as a penetration pricing strategy that enables Tapa Wrap to increase its market share by attracting new customers inclined to recommend the product and attracting consumers from competitors. It reaches the marketplace, which will eventually lead to the cost of the goods increasing. Tapa Wrap is located near multiple establishments in Tondo, Manila, which is a suitable place to introduce an affordable meal with a wide variety of flavors at an affordable price. d. Technical Feasibility Tapa is the primary component of tapa wrap, which is shredded tapa served with rice wrapped in banana leaves. The business displays the equipment and tools used in production, along with other necessary elements for turning raw materials into finished goods that can be purchased. Tapa Wrap has operating procedures to create a conducive environment for staff to perform well. When the rice, tapa, and toppings are combined, it shows how to make a tapa wrap in efficient and environmentally friendly packaging. e. Management Feasibility The store established a management system to help the staff work efficiently due to the numerous divisions in occupations and sections where everything is organized following customer demands and purchases. The salary structure, as well as the duties and responsibilities of the staff, will be addressed in this section. The schedule and pre-operational activities are also provided. Tapa Wrap Store's daily operations include ensuring the business has the proper inventory, satisfying customers, managing money, and more. f. Financial Feasibility Financial: In establishing the business, Tapa Wrap was able to identify sources of funding, with the personal savings of the owners, which will contribute P150,000 individually for a total of 750,000, and the assets as the primary funding sources. The financial statement of this study will cover the operation as well as the income and expenses of this company for five years, from 2023 to 2027. The company contributed the required funds to finance and establish the proposed business. g. Socio-Economic Feasibility The affordable and delicious meals that Tapa Wrap Store offers will enable workers, students, and people nearby the store to save money. This business promotes our local dish, beef tapa, by adapting it to the popular Pastil trend, which offers a wide range of flavors that are well-liked by consumers. These flavors offer a pleasant combination and health benefits, such as being spicy and cheesy, making a tapa wrap with coleslaw the ideal meal for health-conscious consumers. Tapa Wrap also makes the economy more competitive by increasing productivity and competition in general and by providing new products, services, and production techniques to the market. Filipinos can improve their skills and expertise through job opportunities provided by Tapa Wrap Store. Their knowledge and skills will increase, and they will be able to contribute to the economy by substantially boosting it.

Filipiniana

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