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Cassarvest: A feasibility study on cassava cultivation in Quezon Province, Philippines 6

By: Cao, James Michael M.; Co, Angela Concesa T.; Dac-dac, Stephanie Myka B.; Julio, Angel B.; Simangan, Sidmyr Sosthenes B.; Soriano, Sophia Theresa C.; Viado, Marc Francis J.; Villanueva, Andrea Amor S. 4 0 16, [, ] | [, ] |

Contributor(s): 5 6 [] |

Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; 202346Edition: Description: 102 pagesContent type: text Media type: unmediated Carrier type: volumeISBN: ISSN: 2Other title: 6 []Uniform titles: | | Related works: 1 40 6 []Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | LOC classification: | | 2Other classification:

Contents:

Action note: In: Summary: PROJECT SUMMARY: The market aspect of this feasibility paper focuses on Cassarvest, a start-up venture focusing on manufacturing cassava production. This study identifies the target market in business-to-business (B2B) transactions, concentrating on supplying cassava in the selected stalls in Manila, particularly in Santo Kristo, Blumentritt, and Quinta markets. Using the linear forecasting method, Cassarvest projects its demand to increase from 348,456 in 2024 to 353,876 in 2028. Similarly, its projected supply increases from 16,080 in 2024 to 16,475 in 2028. The demand gap is increasing due to the scarce supply of cassava available in the market which Cassarvest aims to fulfill and uphold its growing market share of 27.08% in 2024 and establish a bigger presence throughout 2028 with 53.35%. Cassarvest implemented the conventional 4 Ps of Marketing strategy, which covers Product, Price, Place, and Promotion, that effectively establishes the company's presence in the cassava market. Utilizing these techniques in product sales will help promote and raise profitability and opportunities for the cassava farming business, ensuring the delivery of high-quality cassava crop. The study concludes that there is a growing demand for cassava in the market, presenting opportunities for Cassarvest to expand and diversity its product line. However, the company also faces challenges such as competition from other cassava-producing farms in the area and natural disasters that may affect its production and profitability and underscore the SWOT analysis findings. The study recommends that Cassarvest carefully manage these factors to establish itself as a reliable source of high-quality cassava and expand its market share. Other editions:

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Item type	Current location	Home library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	PLM	PLM Filipiniana Section	Filipiniana-Thesis	HD30.22 C36 2023 (Browse shelf)	Available		FT8275

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Feasibility Study: (BSBA major Business Economics) - Pamantasan ng Lungsod ng Maynila, 2023 56

PROJECT SUMMARY: The market aspect of this feasibility paper focuses on Cassarvest, a start-up venture focusing on manufacturing cassava production. This study identifies the target market in business-to-business (B2B) transactions, concentrating on supplying cassava in the selected stalls in Manila, particularly in Santo Kristo, Blumentritt, and Quinta markets. Using the linear forecasting method, Cassarvest projects its demand to increase from 348,456 in 2024 to 353,876 in 2028. Similarly, its projected supply increases from 16,080 in 2024 to 16,475 in 2028. The demand gap is increasing due to the scarce supply of cassava available in the market which Cassarvest aims to fulfill and uphold its growing market share of 27.08% in 2024 and establish a bigger presence throughout 2028 with 53.35%. Cassarvest implemented the conventional 4 Ps of Marketing strategy, which covers Product, Price, Place, and Promotion, that effectively establishes the company's presence in the cassava market. Utilizing these techniques in product sales will help promote and raise profitability and opportunities for the cassava farming business, ensuring the delivery of high-quality cassava crop. The study concludes that there is a growing demand for cassava in the market, presenting opportunities for Cassarvest to expand and diversity its product line. However, the company also faces challenges such as competition from other cassava-producing farms in the area and natural disasters that may affect its production and profitability and underscore the SWOT analysis findings. The study recommends that Cassarvest carefully manage these factors to establish itself as a reliable source of high-quality cassava and expand its market share.

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