Herbal Haven: A feasibility study on herbal plant farming / Caneja, Madel Catarungan, Joel R. Jr. Chua, Anne Kyla Osio, Ma. Olivia Francia C. Saldua, Bea Bianca D. Sarmiento, Mia Alixandrea Vivas, Pamela Althea. 6

Feasibility Study: (BSBA major in Business Economics) - Pamantasan ng Lungsod ng Maynila, 2024. 56

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Executive Summary a.

Business Description Herbal Haven, a farm-to-consumer business, specializes in high-quality, sustainably grown culinary, medicinal, and aromatic herbs. b.

Market Analysis Herbal Haven Farm is an agricultural farm that targets health-conscious individuals seeking natural remedies and fresh ingredients culinary enthusiasts in Tagaytay City. c.

Marketing Feasibility Herbal Haven Farm thrives at the intersection of wellness and flavor. We cater to the growing interest in alternative medicine and fresh ingredients by offering a diverse selection of medicinal herbs and popular culinary varieties. Our focus on fresh, sustainably grown herbs ensures customers experience the full potential these plants offer, both in terms of taste and health benefits. We understand the increasing desire for natural solutions to well-being. Our selection of medicinal herbs reflects this growing trend. Customers can find well-known herbs like chamomile, known for its calming properties. We also offer herbs like turmeric, gaining popularity for its anti-inflammatory properties, and for those interested in respiratory health, we cultivate lagundi and sambong, traditionally used to soothe coughs and congestion. But Herbal Haven's offerings extend beyond the purely medicinal. Herbal Haven farm's culinary herb selection boasts a variety of flavorful options, from the classic basil varieties (sweet and Thai) to the delicate notes of chervil. We believe fresh herbs elevate any dish, adding a burst of flavor and essential nutrients. Our mission is to cultivate a healthier, more flavorful future, one herb at a time. d.

Technical Feasibility •

Land Preparation Plot selection: five (5) 100sqm farming plot will be dedicated to each variety of herbal plants. Soil Testing and Amendment: Tagaytay City has a sandy loam land which is suitable in growing majority of plants. Organic fertilizers will be incorporated into the land, and adjusting the pH will be done as well for each variety of plants. • Planting Seeding: Seeds will be sowed into pots first and then transplanted into plots once it reaches the suitable size. Transplanting: Holes will be dug in the prepared soil for each plot according to the spacing requirements for each plant. • Plant Care Irrigation: Plants will be irrigated regularly depending on the specific plant's needs, and climate conditions. Fertilization: Organic fertilizers will be used Weed control: Unwanted weeds will be removed from plots regularly to prevent them from competing with the plant's nutrients. Pruning: To encourage bushier growth and improve air circulation, dead or diseased leaves from some plants will be removed. • Pest and Disease Management Plant Monitoring: Regular monitoring for signs of pests or diseases. Pest control: Use of neem oil solutions as pesticide to minimize harm to the environment and consumers of the herbal plant. • Harvesting Harvest Timing: Harvesting plants at appropriate time based on its maturity and desired yield. Harvesting Technique: Use of appropriate harvesting techniques and tools for each plant to minimize damage and encourage new growth to lessen the need for new seedlings. Post-harvest handling: Harvests will be handled carefully to ensure quality. All harvests will be washed if necessary and will be stored depending on the specific plant requirements to maintain freshness and quality. e.

Management Feasibility The farm layout outlines a 1.2-hectare area designed for agricultural and storage purposes. It features a spacious parking area, a storage facility, and a water tank near the entrance for irrigation. Central to the layout is a nursery for young plants, surrounded by sections for medicinal, culinary plants. Each section is strategically placed for optimal growth and ease of access. The entire plan is bordered with greenery and includes pathways for efficient movement, creating a functional and aesthetically pleasing agricultural space. f.

Financial Feasibility The initial capital required is P5,250,000.00. The farm business operation will be six (6) days per week, including holidays. The pre-operating cost will be expensed as incurred. The production is based on the market gap of the first year of operation. The production capacity of the herbal plants will increase by 3.9% annually, but the capacity for the other stream of revenue will be the same for the next five (5) years. The increase in capacity is based on the demand and demand gap for herbal plants. There will be an annual increase of 10% of the selling price for both the other stream of revenue and the retail herbal plant. The increase is accounted to compensate to the inflation or increase in selling price of the raw materials, and the increase will be based on previous year. Raw materials replenishment will be done every Monday of the third week of the month and cash will be used. There will be an annual projection of inventory with a 10% increase every year from year one (1) to year three (3).No additional workers will be hired for the next five (5) years.No salary increases or a promotion from any employee role will occur in the next five (5) years.The revenue will be equally divided among the founding owner/partners and no shares will be sold in the next five (5) years. Utilities expense will be paid as it comes due with cash. The investment will be returned in less than two (2) years of payback period. g.

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