Strategic Marketing Plan 2014 for Baker's Fair & Foodmart Inc / Marly P. Catalan, Camille Anne E. Lara, Royce Jude B. Madriaga, Micah Dyan S. Matahom, Marydel A. Matala, Bianca Louis S. Marpuri, Azalia Betina M. Padilla, Donna Flor D. Saligumba, and Jovelyn T. Vasquez. 6
By: Catalan,Marly P. Lara,Camille Anne E. Madriaga,Royce Jude B. Matahom,Micah Dyan S. Matala,Marydel A. Marpuri,Bianca Louis S. Padilla,Azalia Betina M. Saligumba, Donna Flor D. and Vasquez,Jovelyn T. 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; 201546Edition: Description: 28cm. 88pContent type: text Media type: unmediated Carrier type: volumeISBN: ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | LOC classification: | | 2Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Filipiniana Section | Filipiniana-Thesis | HD30.28 C38 2015 (Browse shelf) | Available | FT5201 |
Browsing PLM Shelves , Shelving location: Filipiniana Section , Collection code: Filipiniana-Thesis Close shelf browser
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| HD30.28 Ay8 2017 Rebisco / | HD30.28 B45 2008 Chibe be Idollized / | HD30.28 C36 2012 Business Plan Nutrizerts / | HD30.28 C38 2015 Strategic Marketing Plan 2014 for Baker's Fair & Foodmart Inc / | HD30.28 C86 2008 Arty Crafts / | HD30.28 D45 2023 Factors that affect buying decisions of secondhand garment consumers in Quiapo | HD30.28 Qu5 2012 Business Plan Furaido Gohan in a Box/ / |
Strategic Marketing Plan: (BSBA major in Marketing Management)- Pamantasan ng Lungsod ng Maynila, 2015. 56
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EXECUTIVE SUMMARY: Food is a basic necessity for human consumption. In the Philippine setting, Filipinos fondness of eating explicitly implies why food accumulates a huge portion in the country's Gross Domestic Product or GDP. The food industry is composed of various categories and underlying sub-categories where there is an existence of vast competition and where players need to position themselves to establish a share in the market. A part of this industry is the baked goods industry under the bakery industry in which products such as breads, pastries and cakes are confined. This paper is limited to study the industry of baked goods, Baker's Fair and Foodmart Inc. in particular and which is a fully owned company headed by Mr. Benito Ong . Baker's Fair is known for the production of the ever delicious and freshly baked dice monggo and ube hopia as well with all other hopia delicacies which has been the brand image of the company since then. As a matter of fact, this product has the highest production and increment in sales of all other Baker's Fair Products in a day. Currently, the company is not engaged with any promotional strategies and solely relies on word of mouth advertising. The company is focused on positioning its products as superior value goods with high affordability edge over its competitors. At present, it has a 0.074% share in the market where it competitively belongs. Nonetheless, the company suffers from a downfall in their financial aspect due to a significant increase in expenses. Furthermore, this paper aims to present Strategic Marketing Plans based on different analyses of factors affecting the Baked Goods Industry and to outline various tactics and action plan to attain the stated objectives. Moreover, assumptions and projections are made based on different figures such as budgeted expense for the implementation of strategies enumerated.
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