Arty Crafts / Laiza Cunanan, Jenelyn Lagrimas, Geraldine Laxamana, Eden Mendoza, Mercedita Misamis, Darwin John Mojica, April Cita Navarro, Carmela Joice Salandanan, and Paula Jean Vicente. 6

Strategic Marketing Plan (BSBA major in Marketing) Pamantasan ng Lungsod ng Maynila 2008. 56

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EXECUTIVE SUMMARY: Type of Business: Arty Crafts Shop is under the Art Industry because it is made up of recycled materials. We aim to create Something out of Nothing. We decided and come up with this idea that can enhance and develop the creativity of every individual. Our products want to encourage each of customers by having a unique product lines. Product and Competition Our products have five classifications: the decorative items, stationeries and paper products, novelty products, beaded jewelries and crafts items. Our direct competitor is the Silahis because the advertise some related items like Arty products. Our indirect competitor is the National Bookstore because they trade stationeries and paper products as we do but their major products are books. Industry Profile The foundation of arts and crafts industry was first known at Mountain Province wherein Ifugaos were called the skilled artisans of different primitive works. Ifugao handicrafts utilize indigenous forest-based raw materials such as wood and vines. The Ifugaos ensure continued availability of forest raw materials by using cultural practices that involve continued replenishment and development of forest resources through what is known as muyong or private woodlots. The practice plays an important role in sustaining ecological balance. Ifugao handicrafts range from decorative to functional household items. Product designs revolve around nature themes such as animals, plants and people. Ethnocultural motifs are a distinctive trademark of Ifugao-made products but there is an effort to adapt as well t contemporary design trends. In this development, the Product Design and Development Center of the Philippines plays a key role. Product Description The name of Arty Craft shop came from an idea of having a sense of the artistic features that we can offer to our target market. Arty crafts want to touch countless lives through its unique product lines. We aim to design products to help, encourage, uplift and inspire as well as high worth and security to Pinoy homes. Also, our creations reflect values and themes that are significant to us - a commitment for the love of God, family, home, and environment and to the country.

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