Greenloop: a feasibility study on plantable recycled paper bags with embedded seeds 6

Feasibility Study : (BSBA major in Operations Management) - Pamantasan ng Lungsod ng Maynila, 2024 56

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Executive Summary A. Business Description GreenLoop, is a business focusing on reducing environmental impact, by offering alternatives to single-use plastic. These products often target environmentally conscious consumers and businesses aiming to reduce their carbon footprint. Will target the first and second districts of Tondo Manila, particularly in areas like convenience stores and 7-Eleven. The company will be located in Balut, Tondo, Manila, with a welcoming and secure selling area. The manufacturing process includes pulping, sorting, and mixing, with a drying room using sunlight for processing. The packaging and storage area ensures completed bags are effectively wrapped and distributed, while the assembling area focuses on creating finished goods. This systematic approach ensures efficient operations while maintaining sustainability goals. GreenLoop is committed to merging sustainability with innovation through plantable paper bags that reduce waste and benefit the environment. The brand's logo, featuring a circular shape and colors symbolizing eco-friendly practices, emphasizes continuous growth and giving back to the planet, with a bold brand name and sprouting seed icon highlighting its unique product. The company is led by a CEO overseeing a well-defined organizational structure, with the Operations Department managing the supply chain, logistics, and production. The Marketing and Sales Department drives customer engagement and revenue, while the Financial Department ensures sound budget management. Human Resources handles employee development, and the Sustainability and R&D teams focus on eco- friendly innovation. B. Market Analysis 7-Eleven's market strategy focuses on accessibility and convenience, targeting high-traffic areas like schools, residential zones, and transport stations to attract a diverse customer base with fast-paced lifestyles. This approach appeals to consumers who value quick access to essentials, resulting in frequent, smaller transactions compared to traditional grocery shopping. Consumer loyalty is strong, driven by 7-Eleven's extensive product range, 24/7 availability, and loyalty programs that offer rewards and discounts. The market segments for growth include eco-conscious individuals, young adults, and local families, who would likely appreciate sustainable options like plantable seed paper bags, aligning with 7-Eleven's commitment to innovation and environmental responsibility. This eco-friendly initiative is expected to boost brand recognition, attract new customers, and foster repeat visits, positioning 7-Eleven as a leading choice for convenience and sustainability. C. Market Feasibility GreenLoop offers innovative, eco-friendly paper bags embedded with seeds, providing a sustainable packaging solution that encourages consumers to contribute to reforestation efforts. These 100% biodegradable bags promote environmental awareness and transparency, aligning with the company's commitment to sustainability. The pricing strategy encourages bulk purchases by offering reduced prices for larger orders, which boosts sales, enhances production efficiency, and fosters strong customer relationships. Through its tagline, From Waste to Wonder, and circular logo design with green, yellow, and brown hues, GreenLoop communicates its mission to turn waste into tools for environmental action. The brand uses various promotional strategies, including discounts, free samples, and loyalty programs, along with advertising across digital channels to reach a wide audience and encourage eco- conscious purchasing. D. Technical Feasibility To ensure efficient operations and high-quality output, GreenLoop's Technical Feasibility emphasizes the effective production of plantable recycled paper bags utilizing industry-grade equipment, such as equipment for pulping, drying, and inkless thermal printing. Essential equipment like blenders and silk frames make it easier to turn recycled paper into bags with seeds embedded in them, while sustainable components like seeds add to the product's environmentally friendly appeal. To minimize energy consumption and environmental impact, the production method is intended to maximize resources, employing sunlight for drying. Every stage, from client order and payment to bag manufacture and delivery, is detailed in a thorough flowchart, guaranteeing a smooth and user-friendly operation. The Gantt chart also arranges the production schedule, delegating specific tasks to ensure productivity and oversee the complete process, from procuring supplies to evaluating outcomes. E. Management Feasibility GreenLoop is a manufacturing business focused on producing eco- friendly recycled paper bags that come with seeds for planting. In response to the need for sustainable packaging, they source materials from local recycling facilities to reduce their waste footprint and help the environment. Their target market is businesses that focus on eco- friendly packaging, such as retailers and convenience. These products are a good alternative to plastic bags, and GreenLoop emphasizes quality and environmental care. Under their organization, the CEO is the primary decision-maker, surrounded by departments such as Operations, Marketing and Sales, and Finance. Each department plays a specific role. Operations, for example, take charge of production and the supply chain. The Marketing and Sales team works on boosting the company's presence and making connections with customers. Leading the company is CEO Ms. Marjorie Aguilar, supported by a team of key leaders like the COO, CFO, and CMO, all of whom play a crucial part in overseeing different areas of the business. This team handles the big-picture management to make sure every part of the company functions well. When it comes to policies, GreenLoop stays committed to sustainability and responsible practices. They take employee safety seriously, stick to both environmental and labor laws, and aim to keep a clean and ethical work environment. Plus, they follow ISO standards to keep their products high-quality and eco-friendly. F. Financial Feasibility GreenLoop is a joint venture consisting of five individuals, each of whom contributed PHP 160,000, bringing the total capital to PHP 800,000. The business will have a major focus on eco-friendly products such as recycled paper bags that include seeds. The company expects annual sales of more than PHP 3,000,000 and will operate as a VAT-registered company. To maintain a stable cash flow, GreenLoop will use a cash-based system in transactions. Through a planned growth strategy, the company expects a continued sales increase of 2% annually, which will pave the way for its continued expansion in the sustainable packaging market. G. Socio-Economic Feasibility Contribution to the Economy One of the main goals of GreenLoop is to help the economy by providing jobs in the manufacturing, retail, and distribution sectors, especially in businesses that care for the environment. In implementing their project of recycled paper bags with seeds for planting, this can be considered part of a broader campaign for green packaging. This also helps reduce waste disposal costs and supports Republic Act 11898 or the Extended Producer Responsibility Act of 2022, which aims to make companies responsible for their plastic packaging. Overall, this project contributes to the eco-friendly market and helps the ecological economy of the country. Contribution to Society By using plantable paper bags, GreenLoop not only offers an alternative to plastic but also promotes ecological awareness among its clients. According to Republic Act 9003 or the Ecological Solid Waste Management Act, this law facilitates the focus on proper waste management. When consumers plant seed bags, it helps with reforestation and reduces plastic use. It promotes a broader awareness of sustainable practices and educates consumers about the importance of environmental conservation. In this way, the community becomes more active in environmental activities, and GreenLoop provides people with the opportunity to unite for nature.

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