Feasibility Study of Brailleant ideas: a consultancy firm for braille accessibility and assistive technology in Metro Manila 6

Feasibility Study : (BSBA major in Operations Management)- Pamantasan ng Lungsod ng Maynila, 2024 56

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Executive Summary A. Business Description Brailleant Ideas, a Manila-based company, helps businesses like spas and massage centers become more accessible for visually impaired people, in line with the increasing focus on inclusivity laws in the Philippines. The business name, Brailleant Ideas, reflects its mission of integrating Braille and other accessibility solutions to support visually impaired employees and clients. Established to respond to the growing legal and social emphasis on accessibility, Brailleant Ideas aligns with the Philippine Magna Carta for Disabled Persons (RA 7277) and the Accessibility Law (BP 344), which mandate reasonable accommodations and accessibility in public spaces and workplaces. The firm aims to create an inclusive workplace and enable businesses to reach a wider range of customers by helping wellness centers in meeting these standards. B. Market Analysis The market analysis for Brailleant Ideas reveals a substantial and growing need for accessibility solutions in the wellness industry. With numerous visually impaired individuals in the Philippines, including a significant number skilled in wellness-related professions like massage therapy, the demand for inclusive work environments is on the rise. Brailleant Ideas primarily targets wellness businesses in Metro Manila that seek to comply with accessibility laws and serve a broader clientele. By addressing this gap, Brailleant Ideas differentiates itself through its specialized services, strategic location, and commitment to fostering inclusivity. The market growth section highlights the total demand for the services of Brailleant Ideas; the analysis shows that an increase in demand from 263 in 2019 to 323 in 2023 indicates a positive trend in demand over the year. The gap between supply and demand tells the potential of Brailleant Ideas. Moreover, the supply section indicates a limited supply of Braille integration in the wellness industry, which allows the firm to establish itself. Finally, a competitive landscape reveals that the firm has a unique opportunity that focuses on integrating Braille and assistive technology for SMEs and supporting inclusivity for employment. C. Market Feasibility Brailleant Ideas consulting firm occupies a 80 square meter office space on the 2nd floor of a building located in Tytana Plaza Building, Binondo, Manila, Philippines. Its location places near to its competitors such as ATRIEV and Project Inclusion Network. The firm specialize in providing Braille accessibility and assistive technologies tailored specifically for businesses in the wellness industry within Metro Manila, these includes accessibility assessment, assist for Braille signage integration, and staff training program. Brailleant Ideas also ensures its compliance with the legal laws like Magna Carta for Disabled Persons (RA 10770), the firm will collaborate with the National Council on Disability Affairs (NCDA) and the Philippine Blind Union to ensure that services are informed by best practices and current trends in accessibility and assistive technology. The pricing strategy of Brailleant Ideas includes a base fee starting at PHP 15,000 for areas up to 10 sqm, with an additional PHP 1,500 charged for every 10 sqm increment. Training services cost PHP 20,000 for a half-day session, with an incremental fee of PHP 5,000 per additional hour. Additional pricing options include an hourly consultation rate of PHP 1,800 to PHP 2,500 and a project-based fee ranging from PHP 200,000 to PHP 500,000. The unique selling proposition of Brailleant Ideas lies in its specialization in the wellness industry, offering customized accessibility solutions and enabling businesses to claim a 25% tax deduction on salaries of visually impaired employees, resulting in significant cost savings and enhanced inclusivity. For marketing strategy, the business will utilize Facebook, Instagram, Linkedin, TikTok, and YouTube for digital advertising. D. Technical Feasibility Brailleant Ideas is a consulting firm that requires various equipment and supplies to operate daily. Equipment is the office necessities that are available inside the office. It includes a laptop, all- in-one computer, bookshelf, office table and chairs, and reception desk. For office supplies, Brailleant Ideas has the proper and sufficient supplies to foster the motivation and overall performance of employees in the workplace. These include office supplies, pantry supplies, and cleaning supplies that will be useful for employee productivity. A software and subscription will help the firm to enhance accessibility and communications for visually impaired individuals. The process begins with a consultant assessing client needs. Once the client approves the solution, a purchase order and contract are signed, followed by training and project execution. The service concludes with client evaluation and feedback collection for future improvements. E. Management Feasibility Brailleant Ideas consultancy firm work as a limited partnership that composed of five limited partners and one general partner to manage and operate the business that focus on promoting inclusivity for massage therapist with vision impairments in wellness centers in Metro Manila. In terms of organizational chart, the managing partner is on the top, followed by two primary departments which are client services and operations and support, under these departments are designated team with roles to fulfill services and internal operations. The Hierarchical structure of organization emphasizes the specific role of each partner to ensure the efficient operation and effective service delivery. This section also highlights the company policies which foster a positive work environment, mission and vision, goals, values, and the operational policies which ensures meeting the needs of clients and improve quality of service. F. Financial Feasibility Brailleant Ideas is composed of one general partner and five limited partners, each of which will contribute Php 184, 941 to fund the total capital requirement of Php 1,109,649. The profit and loss will be divided among partners. Business supplies will be purchased in cash, with costs rising 2% annually due to inflation. Initial operations will include a nine-month supply, in addition to a three-month supply bought during the pre-operating year. The projected financial performance shows a steady increase over five years, fueled by growing demand and incremental price increases for consulting services in Braille and assistive technology. Brailleant Ideas plans to begin business expansion at the end of 2029. The business will use its cash reserves to cover prepayments for rental costs of additional office space. G. Socio-Economic Feasibility It highlights the significant contribution of Brailleant Ideas to both economy and society. Socially, Brailleant Ideas will enhance accessibility for visually impaired individuals, empowering them to access services independently, promote inclusivity, and help to build a more equitable society. This project is aligned with the goals of National Council on Disability Affairs (NCDA) and the Philippine Blind Union, which consulted the firm during project development. Economically, the project will foster the demand for Braille-related technologies and materials, job creation for both Braille accessibility consultants and visually impaired individuals, and boost business revenue.

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