Tapioca pearls made from carrotts Allayne M. Angoluan, Jericho Dec M. Aricayos, Evie-Jane T. Bajar, Ashley Andrei P. Dela Rosa, Verlizza Rhina G. Ganotice, Cherlyn B. Revadulla, Loriebeth P. Ruiz, Ma. Jona Rosa S. Valbuena 6

Feasibility Study: (BSBA major in Business Economics) - Pamantasan ng Lungsod ng Maynila, 2022 56

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Executive Summary a. Business Description AGRICONO CO. is a corporation engaged in the manufacturing of a new variety of tapioca pearls. Situated in Pampanga St. Tondo, Manila, the business will initially market its products in the city's most populated area, the name of the firm was derived from the terms Agricultural and Economist which are used to emphasize the local products offered and the people behind the business. The primary purposes of AGRICONO CO. is to help the local farmers of carrots by purchasing their produce and using it as one of the product's ingredients. This is also where the brand name BobaLoca emanated from; Boba refers to tapioca pearls and Loca pertains to where the ingredients come from, the local farmers. The company's establishment intends to create more jobs for people and become the pioneer of a healthier variety of sinker. Further, acknowledging that agriculture is the staple of the economy, AGRICONO CO. aims to ameliorate the living condition of the farmers, recognizing their efforts and hard work to maintain food security. With the functioning of the business, the researchers aspire to encourage the innovativeness of the Filipinos to unleash the potential growth of the agriculture sector which can help drive the economic success of the country. b. Market Analysis High populated areas, such as Tondo, are known for their high consumption of on-the-go foods and beverages. Upon analyzing the current market status of the product, there is a promising market for BobaLoca. Increasing demand for beverages that use sinkers compared to the supply of sinkers has created a huge gap where the business can penetrate the market. Moreover, the business proponents understand that the market need variation and supplemental nutritional benefits. Hence, AGRICONO CO. will launch BobaLoca Carrot Flavor, the first ever carrot-flavored sinker on the market a. Marketing Feasibility The business has a strategic location due to its proximity to different food hubs. Located at 542 Pampanga Street, Tondo, Manila, the site will be in front of a public market, which makes it accessible for business transactions. In terms of its competitors, there's no exiting tapioca pearl manufacturer near the location, which makes the business possibly major supplier of the product in the area. Meanwhile, the new ingredient of carrot tapioca pearls' will be one of the product's competitive advantages. Marketing and pricing strategy is crucial to meet the market demand and compete with business offering the same product. Social media sites such as Facebook and Instagram are utilized to market the products. The company and the product's brand have its own logo for its identity, while the price of the product will be competitive. d. Technical Feasibility This aspect contains the machinery, equipment, instruments, and supplies the business needs to operate, as well as the process flow chart from receiving orders up to the dispatch of the products. Details on how carrot tapioca pearls are made are also included in this part. Then the business will have a Gantt chart, which is used to keep track of its progress and schedules. A detailed layout of the manufacturing site is also exhibited. With a total area of 184.37 sq m, the site will comprise an inbound, processing, storage, outbound, pantry, and office areas. e. Management Feasibility AGRICONO CO. is formed among Allayne M. Angoluan, Jericho Dec M. Aricayos, Evie-Jane T. Bajar, Ashley Andrei P. Dela Rosa, Verlizza Rhina G. Ganotice, Cherlyn B. Revadulla, Loriebeth P. Ruiz, Ma. Jona Rosa S. Valbuena. This portion will focus and explain the business structure that the firm will employ which is corporation. Together with this are the personnel that make up the organizational structure such as the operation manager, accounting, production, office, logistics, utilities, and maintenance personnel. The qualification for each employee and the tasks that the latter needs to accomplish during normal business operations are included in this aspect, as well as the policies that will guide the overall organization. e. Financial Feasibility The initial capital investment is included in this aspect, which will be primarily funded by the shareholders' asset contributions. This section of the study also displays the financial statement that will determine AGRICONO CO.'s profitability. Moreover, this section will exhibit that the company purchased its supplies, materials, machines, and equipment at a low cost without compromising quality. e. Socio-Economic Feasibility These are several contributions that the business can give to society. AGRICONO CO. will contribute to the government revenue by paying taxes. It will also help reduce unemployment as it creates jobs, which will eventually benefit the entire community and the nation's income. Purchasing the local farmer's produce will support the country's agricultural sector. Then, the introduction of a new variety of tapioca pearls will promote competition in the market and also give way to innovation of products by using healthy ingredients which will be beneficial to the businesses, consumers, and local farmers

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