Recoscrubs: beauty through natural exfoliation 6

Feasibility Study : (BSBA major in Operations Management) - Pamantasan ng Lungsod ng Maynila, 2024 56

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Executive Summary A. Business Description RecoScrubs is an environmentally friendly body scrub brand in Binondo, Manila. The business will cater to those who want to address the concerns of the environment through a sustainable scrub product made from natural ingredients, with warehouses, manufacturing, and sales houses set very close to each other to allow easy logistics. It is based on the principles of sustainability, and this can be expressed in the case of RecoScrubs by using coffee grounds, sugarcane pulp, and orange peels sourced from the local environment to manufacture a product that is not more harmful to the environment while maintaining a healthy skin care practice. An organizational structure includes research and development, marketing, operations, customer service, and finance departments headed by managers who report directly to the CEO. Every department has different tasks that enhance smooth production, excellent customer relationships contact, and compliance with finance and ethics goals. B. Market Analysis RecoScrubs highlights a significant demand for eco-friendly and natural personal care products, especially among younger, eco- conscious consumers aged 18-45. The primary target market includes Gen Z and millennial consumers who prioritize sustainability in their beauty regimens, as well as budget-conscious young professionals and students seeking affordable yet effective skincare. Market trends show that consumers are becoming more interested in natural ingredients due to growing environmental and health consciousness. The market's competitive landscape includes both established and emerging brands, with social media heavily influencing consumer behavior and purchasing decisions. RecoScrubs aims to fulfill this demand by offering high-quality, environmentally sustainable body scrubs that align with these values, positioning itself as a notable player in the eco-friendly skincare market. C. Market Feasibility RecoSrubs is an environmentally friendly natural body scrub that aims to attract customers, especially eco-conscious people, by offering high-quality body scrubs made from natural ingredients. Reco Scrubs will be in Binondo, Manila, which aligns well with its target demographic, with the use of a value-based and competitive pricing strategy to set prices competitively. RecoSrubs' marketing plan includes utilizing social media platforms, collaborating with influencers, and offering promotions such as discounts and giveaways to interact and engage with customers. The business will also be attentive to providing customer service and engaging content to build brand awareness, credibility, and loyalty. Additionally, emphasizing both skincare benefits and environmental sustainability, RecoScrubs aims to position itself as a leading eco-friendly personal care brand. D. Technical Feasibility RecoScrubs evaluates the practicality of establishing its operations by outlining necessary machinery, equipment, and tools for production, along with their costs and sources. It includes a detailed process flowchart to ensure consistency in production and quality control, supported by streamlined production, packaging, and inventory systems. It presents optimized facility layouts for manufacturing, storage, and retail, emphasizing efficiency and safety in operations. Additionally, a Gantt chart outlines the production schedule to align resources and timelines effectively. Overall, the technical plans demonstrate a well-structured approach to producing high-quality body scrubs while minimizing waste and operational costs. E. Management Feasibility RecoScrubs is a well-organized, eco-friendly skincare business with a comprehensive business plan. The company's organizational structure includes key departments like research and development, operations, marketing, customer service, finance, and human resources, with outlined specific roles and responsibilities for each position, ensuring efficient operations. RecoScrubs is committed to sustainability and ethical practices, using natural ingredients and minimizing their environmental impact. RecoScrubs' marketing strategies focus on promoting eco-friendly products and engaging with customers, with the implemented financial policies to ensure efficient operations and pricing strategies that align with its goals. Overall, RecoScrubs' business plan demonstrates its dedication to providing high-quality, eco-friendly skincare products while maintaining sustainability and ethical standards. F. Financial Feasibility RecoScrubs demonstrates profitability while promoting sustainability. The partners share equally in the startup capital to have a common share of responsibility and investment in the project's success. The financial analysis shows profit sustainability, which is supported by the pricing strategy used that balances affordability with the quality aspect for the more ecologically conscious and budget- conscious consumers. Key assumptions: fair market costing of material, competitive salary breakouts that are aligned with the Philippines labor laws, and efficient management of utilities to minimize costs for production. Taxes and licenses are all accounted for, so the company will not fall behind or have issues in any given area, and everything will be very transparent and accountable. Overall, this financial plan makes RecoScrubs a sustainable and profitable business, ready to fill market gaps in eco-friendly skincare products. G. Socio-Economic Feasibility Economically, RecoScrubs is committed to reducing landfill waste and emissions by producing a product using agricultural waste to enhance the economy by supporting local agriculture. The business strengthens the local economy and stimulates the manufacturing, marketing, and distribution sectors. Societally, RecoScrubs promotes sustainable practices, inspiring eco-conscious consumers by highlighting the benefits and use of natural ingredients. The brand aims to raise awareness about environmental health and engage in community initiatives, nurturing cultural shifts toward mindful consumption and self-care.

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